Marketing Team Lead

Whitecollars is a leading HR Consultancy dedicated to connecting businesses with top talent and providing innovative HR solutions. We are seeking a dynamic and experienced Marketing Team Lead to join our team and enhance our online presence while driving our marketing initiatives.

The Marketing Team Lead will be responsible for developing and implementing effective marketing strategies focused on our e-commerce initiatives, digital advertising, and brand visibility. The ideal candidate will have strong hands-on experience in media buying, SEO, and social media marketing, with a proven ability to optimize campaigns for maximum ROI.
 

Key Responsibilities:

• Marketing Strategy Development: Create and implement comprehensive marketing strategies that align with our business goals, focusing on promoting our HR services to attract new clients and candidates.
• Media Buying Management: Plan, execute, and optimize media buying strategies across various digital platforms (including Google Ads, LinkedIn, and social media) to increase brand awareness and generate leads. Monitor campaign performance and make data-driven adjustments to improve ROI.
• SEO Implementation: Conduct thorough SEO audits of our website and content. Develop and execute an SEO strategy that includes keyword research, on-page optimization, backlink building, and regular performance tracking to enhance organic search rankings and drive traffic.
• Social Media Marketing: Oversee all social media marketing activities, including content creation, scheduling, and engagement. Develop a content calendar that highlights industry trends, company updates and thought leadership to enhance our online presence and foster community engagement
• Content Development: Collaborate with internal teams to create compelling marketing materials, such as blog posts, case studies, newsletters, and whitepapers, that showcase our expertise in HR and recruitment. Ensure all content is optimized for SEO and aligned with our brand messaging.
• Analytics and Reporting: Utilize analytics tools to track and report on key performance indicators (KPIs) for all marketing campaigns. Analyze data to understand audience behavior, measure effectiveness, and identify areas for improvement. Prepare regular reports to share insights with the team and adjust strategies accordingly.
• Cross-functional collaboration: Work closely with recruitment consultants and sales teams to align marketing efforts with client acquisition and candidate engagement strategies. Provide marketing support for recruitment events, webinars, and other promotional activities.
• Industry Research: Stay informed about industry trends, competitive landscape, and emerging technologies in HR and recruitment. Use insights to propose innovative marketing tactics and keep our strategies ahead of the curve.
• Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources for various campaigns. Monitor spending and optimize investments to maximize impact.
• Brand Development: Help maintain and enhance the company’s brand identity across all marketing channels. Ensure consistency in messaging, tone, and visual style, reinforcing our position as a trusted HR and recruitment partner.

• Bachelor’s degree in Marketing, Business, or a related field.
• 4 to 6 years of experience in digital marketing, with a focus on e-commerce and media buying.
• Proven expertise in SEO strategies and techniques.
• Strong understanding of social media marketing and best practices.
• Excellent communication skills in English (both spoken and written).
• Ability to analyze data and generate actionable insights.
• Strong organizational skills and attention to detail.

Preferred Qualifications:

• Experience with marketing automation tools and analytics platforms.
• Familiarity with graphic design and content creation tools.
• Previous experience in the HR or recruitment industry is a plus.
   

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional development and career growth.
• A collaborative and innovative work environment.