Our client, a rapidly growing compliance and security firm, is seeking a proactive Marketing Specialist to develop and execute marketing strategies, manage email campaigns, and optimize lead-generation efforts. This role requires a strong understanding of HubSpot, content creation, and analytics to drive engagement and business growth. If you are highly organized, adaptable, and passionate about marketing in a dynamic environment, we encourage you to apply.
Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST
Email Marketing Campaigns: Create and manage email marketing campaigns, including content development, list segmentation, scheduling, and deployment while ensuring compliance with data privacy regulations.
Campaign Performance Optimization: Monitor and analyze key performance metrics to optimize email strategies for increased engagement and conversions.
Social Media Management: Support with scheduling weekly posts on LinkedIn, maintaining a consistent brand voice, and driving audience engagement.
Content Creation: Draft and publish weekly blog posts focused on relevant IT topics, ensuring alignment with industry trends and business objectives.
Sales Intelligence & Lead Generation: Conduct data analysis and maintain lead databases to improve outbound and inbound marketing efforts.
Marketing Automation: Leverage HubSpot to build workflows, monitor campaigns, and generate reports and dashboards to track marketing success.
Project Management: Organize daily workloads, manage competing priorities, and ensure all marketing tasks are completed within designated timelines and budgets.
Process Improvement: Research and recommend enhancements to marketing processes, security practices, and compliance operations.
Collaboration: Work closely with Sales, Operations, and Delivery teams to align marketing efforts with business goals.
Reporting & Data Management: Update and maintain marketing reports and dashboards, ensuring data accuracy and relevance for strategic decision-making.
Education & Experience
4+ years of experience in marketing, automation, and lead generation.
Proven track record in executing successful inbound and outbound lead generation strategies.
Skills
High proficiency in HubSpot, including email campaign creation, workflows, reporting, and analytics.
Strong understanding of SEO strategies and lead-generation tools.
Experience with Adobe Creative Suite and/or Canva for content creation.
Excellent written and verbal communication skills.
Familiarity with social media platforms, particularly LinkedIn
Proficient in Microsoft Office Suite and the ability to quickly learn new software systems.
Strong project and time management skills with a high level of attention to detail.
Traits
Self-motivated with the ability to work independently and prioritize multiple objectives in a fast-paced environment.
Adaptable and capable of wearing multiple hats in a growing organization.
A proactive problem solver with a high degree of accountability and professional interpersonal skills.
Effective Marketing Campaigns: Engaging email and social media campaigns that drive lead conversions and audience growth.
Strong Brand Presence: Consistently high-quality content that aligns with business objectives and strengthens brand positioning.
Optimized Lead Generation: Effective use of automation and sales intelligence tools to enhance inbound and outbound marketing efforts.
Seamless Collaboration: Efficient communication and alignment with cross-functional teams to support business objectives.
Continuous Improvement: Proactive identification and implementation of process enhancements to improve marketing efficiency.
This is an exciting opportunity to be part of a dynamic and fast-growing team where you can contribute significantly to the company’s marketing efforts. As a Marketing Specialist, you will play a critical role in driving engagement, optimizing lead generation, and ensuring the success of marketing initiatives. If you are a results-driven marketing professional, we encourage you to apply.
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