Join Garment IO as a Marketing and PR Specialist, you will develop and implement strategic marketing and sales initiatives to enhance the company's brand presence and drive revenue growth. With a focus on marketing strategies, social media management, lead generation, and customer engagement, this role will be responsible for increasing awareness, generating qualified leads, and fostering long-term customer relationships. The ideal candidate will have a strong background in digital marketing, content creation, and customer relationship management, with a proven track record of delivering successful marketing and sales campaigns. Responsibilities
Develop and execute a global branding campaign highlighting the company's strengths and unique selling points.
Generate high-quality content for various platforms, including social media and websites.
Manage the company's social media presence, creating and curating content that engages and grows our audience.
Develop and execute content calendars and schedules.
Create a comprehensive content strategy and editorial calendar.
Regularly update and maintain SEO best practices to enhance online visibility.
Plan and execute events to boost brand visibility and engage key stakeholders.
Leverage events to showcase the company's strengths and innovations.
Develop and manage a library of visual assets for marketing materials.
Prepare for and attend external meetings with clients and investors, representing the company's brand and values.
Make data-driven decisions to optimize marketing campaigns.
Implement and utilize analytics tools (e.g., Google Analytics, social media analytics).
Ensure all communications reflect the company’s core values and brand identity.
Maintain consistency across all platforms and channels.
Stay informed about industry trends and competitor activities to inform marketing strategies and maintain a competitive edge.
Identify target markets and develop a robust sales pipeline.
Generate and nurture leads through targeted marketing campaigns and strategies.
Assist the sales team with product demonstrations to potential clients, showcasing key features and benefits.
Use CRM tools to manage leads and track sales activities.
Conduct regular alignment meetings between the sales and marketing teams.
Requirements
Bachelor's degree in Marketing, Business Administration, or a related field.
Proven 3 years experience at least in sales and/or marketing roles, with a strong understanding of both disciplines.
Excellent communication and interpersonal skills, with the ability to convey complex ideas effectively and information between departments.
Ability to think strategically and develop innovative solutions to challenges.
Experience with CRM software and sales automation tools preferred.
Demonstrated ability to work collaboratively in a cross-functional team environment.
High level of initiative and self-motivation, with a proactive approach to problem-solving.
Self-motivated, adaptable, and resilient in a dynamic environment.
