Marketing Executive

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Reports to:
Marketing Manager

The Role:

We seek a technology-oriented yet creative, Marketing Executive to develop, monitor and optimize outbound campaigns and product websites. The individual will be digitally savvy, analytical and data-oriented with a history of continuous improvement and learning from past campaign performance.

Job Summary / Responsibilities:

• Work with marketing manager to provide content for timely, relevant communications through designated mix of channels and work with the performance marketing exec to optimise the effectiveness of these communications.
• Monitor and adjust content based on performance metrics.
• Work with designers and creative agencies to deliver visually impactful and effective content (digital, print, advertising and video) on time and within budget.
• Liaise with PR agency and media buying services to give your product maximum exposure.
• Send timely, relevant communications through designated mix of channels and optimise the effectiveness of these channels.
• Monitor and adjust campaign activity based on performance metrics.
• Build, maintain and optimise websites and work with internal support teams to make advancements and maximise conversion from the sites.
• Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Informa standards.
• Manage and execute the email plan, optimise for best results.
• Build webpages and landing pages, monitor traffic.
• Support social media campaigns.
• Write, edit and proofread copy for promotional materials within marketing campaigns.

Minimum Education Level:

• Educated to degree level or equivalent.
• Fluent in English and Arabic.

Background Knowledge, Skills & Experience:

• Analytical and questioning mindset.
• Highly creative with excellent copy writing and visual marketing skills.
• Fast learner and committed to personal development and growth.
• Deadline and target driven.
• Experience of using email marketing platforms.
• Experience of working with databases and data selection/management software.
• Experience of working with CMS platforms (but coding knowledge not required).
• Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others).
• Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing.
• Database development and growth including segmentation / advanced targeting.
• Building relationships with partners and stakeholders.
• Experience of working in a pressurised environment.
• Good verbal and written communication skills.
• Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, Excel.

Desirable:

• Experience of using marketing automation technology (preferably Eloqua).
• Experience of managing social media through scheduling platforms such as Sprout Social or Hootesuite etc. And experience of social media listening and sentiment analysis.
• Formal business/marketing higher education qualification.
• Experience of Eloqua and/or Adobe Experience Manager.
• Events marketing experience.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include: 

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely.
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
• Broader impact: take up to four days per year to volunteer, with charity match funding available too.
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves.
• Time out: 21 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• A comprehensive company funded private medical insurance with international coverage.
• A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares.
• Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more.
• Recognition for great work, with global awards and kudos programmes.
• As an international company, the chance to collaborate with teams around the world.      

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.