Group Media Buyer

Role Overview:

PetroApp is looking for a detail-oriented and strategic Media Buyer to join our dynamic marketing team. As a Media Buyer, you will be responsible for planning, negotiating, and purchasing advertising space across various platforms to maximize reach and effectiveness for our campaigns.

Your analytical skills will play a crucial role in tracking the performance of media buys and ensuring we are utilizing our budget effectively. You’ll collaborate closely with the marketing team to understand campaign goals and target audiences, and then apply your expertise to select the best channels and tactics for success.

Key Responsibilities:

• Plan, negotiate, and purchase media space across various platforms to reach targeted audiences.
• Analyze data to evaluate the effectiveness of media campaigns and adjust strategies to optimize ROI.
• Collaborate with the creative team to ensure messaging aligns with the overall marketing strategy.
• Monitor industry trends and emerging technologies to identify additional opportunities for media buys.
• Prepare reports and presentations on the performance of media campaigns to share with senior management.
• Manage vendor relationships and contracts, ensuring the best possible rates and placements.