Implement global employer branding best practices to establish GSI as a leading employer in the Middle East and Africa.
Collaborate with Marketing Team, GMs, HR, and Talent Acquisition to develop and execute employer branding initiatives.
Conduct market research to understand target candidates and develop marketing strategies.
Highlight GSI's unique attributes and differentiate from competitors.
Use candidate-facing communications, social media, and video to convey corporate culture and employee experience.
Develop and promote the Employee Value Proposition (EVP).
Design and monitor marketing campaigns with the marketing team.
Maintain relationships with universities and manage employer branding activities and events. Plan and manage employer branding activities and external events with relevant universities, schools, and job fairs.
Performs other duties when needed.