Job Purpose
Responsible for tracking and implementation of analytical tools across our web and app properties to support
Marketing, UX and Content Merchandising analytics.
Key Accountabilities
Planning and Organization
• Build and execute a plan for developing digital analytics infrastructure with the Google and Adjust tracking suit.
• Subject matter expert on Google Analytics, GA4, GTM, GA360, Firebase, Adjust etc.
• Understanding of Front-end web development languages (JavaScript, HTML, CSS)
• Debug existing analytic set up on web and apps to identify gaps.
• Configure tags using GTM for web properties and work with developers to set up tags in Adjust.
• Configure marketing pixels on web and apps.
• Configure trackers, custom dimensions and metrics that are in line with our business and commercial KPIs.
• Take ownership of quality driven UAT approach and provide support for pre-release testing and quality
assurance feedback for analytic code implementations.
• Perform ad-hoc analysis directly on GA/Adjust.
• Perform audits and validations on every implementation to ensure reliable data output.
• Build reports and dashboard on Google Data Studio and Powerbi
• Responsible for cascading knowledge of web analytic tool product development and web analytics trends /
best practices to the business.
Customer Excellence (internal/external customer engagement and relationship management)
• Support internal users by ensuring all KPIs and data points available to the business.
• All reports are delivered with data quality.
People Excellence (internal/external customer engagement and relationship management)
• Create a positive work environment with team and users involved to deliver successful projects.
Qualifications, experience, skills and competencies
Experience required:
• 2+ years’ experience in Digital Analytics Implementation.
• Solid experience of working with Google Analytics expertise (Google Analytics 360, GA4, Data Studio).
• Experience of app analytics platforms is a must - Firebase and Adjust/Appsflyer.
• An understanding of HTML, CSS and Javascript is required.
• Proficient at data visualization (Data Studio, Powerbi, Tableau, or other similar platforms)
Education requirement:
• Bachelor’s degre