الوصف الوظيفي
Location: New Cairo, Fifth Settlement Employment
Type: Full-time, In-office position
One of our clients , a leader in providing specialized training programs, is seeking a highly motivated Digital Marketing Specialist to join her dynamic team.
This role is an opportunity to fast-track your career in digital marketing under the guidance of a seasoned Digital Marketing Consultant, and become a pivotal part of executing a comprehensive marketing strategy.
Training & Consultancy is committed to the continuous learning and development of our team. Suitable candidates will receive comprehensive training to master these essential tools, ensuring you’re equipped to contribute effectively to our ambitious marketing goals.
The candidate should not only be familiar with these tools but also proficient in leveraging them to achieve marketing goals effectively. This includes the ability to interpret data, make informed decisions based on analytics, create compelling content, manage social media presence, and execute targeted ad campaigns.
RequirementsKey Responsibilities:
● Implement and manage various digital marketing campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
● Create engaging content, including articles, videos, and social media posts, that aligns with our brand's voice and goals.
● Analyze and interpret data from social media platforms and Google Analytics to optimize strategies and improve performance.
● Collaborate with a dedicated team under the supervision of a professional digital marketing consultant to execute the marketing strategy.
● Continuously learn and apply new techniques and tools in digital marketing to stay ahead of industry trends.
Required Technical Skills and Experience:
● At least 2 years of experience in digital marketing, with a proven track record of managing successful campaigns.
● Proficient in SEO, content creation, video production, social media management, and advertisement management.
● Strong analytical skills with experience in using digital marketing tools for tracking and analysis.
● Excellent communication skills, both written and verbal, with the ability to create compelling marketing materials.
● A fast learner with the capacity to absorb new concepts and apply them effectively.
Personal Attributes:
● A creative thinker with an innovative approach to marketing challenges.
● Highly organized and detail-oriented, with the ability to manage multiple projects
simultaneously.
● A team player with a positive attitude, capable of working collaboratively in a
fast-paced environment.
● Demonstrates flexibility and adaptability to changing priorities and deadlines.
● Strong motivation to grow professionally and contribute to the success of the
company.
Career Expectations:
● This position offers a unique chance to compress years of experience into a short period, positioning you for rapid professional advancement.
● Work closely with an expert in digital marketing, gaining hands-on experience and insights that are invaluable for career growth.
● Be part of an exciting journey with TASK Training & Consultancy, contributing to shaping the future of professional training.
Analytics and Data Analysis
● Google Analytics: For website traffic analysis and user behavior insights.
● Facebook Insights and LinkedIn Analytics: For social media performance tracking.
SEO & Content Optimization
● SEMrush or Ahrefs: For keyword research, SEO audits, competitor analysis, and backlink tracking.
● Moz: For SEO insights and improvements.
● Yoast SEO: For WordPress content optimization.
Social Media Management
● Hootsuite or Buffer: For scheduling and managing posts across multiple social media platforms.
● Sprout Social: For in-depth social media analytics and engagement tracking.
Email Marketing
● Mailchimp or Sendinblue: For email campaign creation, management, and performance analysis.
● Constant Contact: For email marketing and audience segmentation.
Advertisement Management
● Google Ads: For creating and optimizing search and display ad campaigns.
● Facebook Ads Manager: For managing Facebook and Instagram advertising campaigns.
● LinkedIn Campaign Manager: For B2B advertising campaigns on LinkedIn.
Content Creation & Graphic Design
● Canva or Adobe Creative Suite (Photoshop, Illustrator): For creating engaging visuals and marketing materials.
● InVideo or Adobe Premiere Pro: For video editing and production.
Project Management & Collaboration
● Trello or Asana: For project management and team collaboration.
● Slack: For internal team communication.
Learning and Development
● Google Skillshop: For Google Ads and Analytics certifications.
● HubSpot Academy: For inbound marketing, sales, and customer service training.
● LinkedIn Learning: For a wide range of digital marketing courses.
