The Digital Marketing Manager oversees the digital marketing team and ensures the successful execution of marketing strategies. This role involves leadership, project management, and performance analysis.
Key Responsibilities:
Lead and manage the digital marketing team, providing guidance and support.
Develop, implement, and optimize digital marketing strategies.
Monitor and analyze campaign performance metrics to drive improvements.
Collaborate with other departments to align marketing initiatives with business goals.
Manage budgets and resources effectively to maximize ROI.