Strategize, plan, create, execute, manage, analyze, and evaluate a variety of digital campaigns, remarketing campaigns, always maintaining the efficiencies of the right strategy of marketing, content, traffic, leads, bookings and/or phone calls at the right Direction, Quality & COST.
Staying up-to-date with industry trends, competitive landscape, and emerging technologies.
Identifying and testing new channels to continue to meet or exceed established critical metrics
Assist in the development of media strategy and building paid media plans (including audience targeting, segmentation, messaging, budgeting, optimizations, etc.)
Leveraging the company’s real-time data Dashboards and reporting tools, you will be tasked with communicating campaign performance and creating a clear roadmap for the future.
Managing creative team, designers, copywriters, and social media specialists on assets used for paid media campaigns.
Supporting media teams and social strategists to develop robust and innovative organic & paid social media plans. Ability to trouble shoot for desired outcomes.
Working with the team to brainstorm new and innovative growth strategies.
Work cross functionally with the Customer Service team to ensure that the marketing strategy aligns with the organisation’s broader goals, objectives, digital strategy and efforts
Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
Maintain knowledge of the dynamic digital ecosystem (search, social, native, display, email, and performance creative) And how channels work together.
Working closely with the management & Marketing Head to share Strategies, funnel conversion improvement ideas, feedback & present results. Producing regular digital dashboards, reporting progress against set KPIs
Analyzing business performance with the help of digital tools and reports.
Conducting market research to understand customer needs and preferences.
Building and maintaining relationships with key opinion leaders
Developing and implementing comprehensive digital marketing programs across all digital channels, including web, SEO/SEM, database marketing, email, social media, app store optimization and display advertising campaigns, in line with brand plans and business priorities
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Regularly Analyzes and interprets campaign data daily/weekly/Monthly to improve performance and alert client and internal teams about potential shortfalls and optimizations.
Experience with e-CRM platforms Engaging Networks highly preferred. Some knowledge and experience with Odoo is a plus.
Stay on top of current & emerging social media trends, insights from content, and best practices
Write long- and short-form social media messages that attract new users and engage current users, follow a content calendar.
use data to analyze what’s working, what’s not, and reinforce or refocus key messages accordingly
Help convert our brand fans into loyal customers with engaging, responsive, responsible, surprising, and captivating social media interactions
Measure the success of every social media campaign, Use social media marketing tools.
Digital PR including Communicate with communities, big accounts, industry professionals and influencers via social media to create a strong network.
Ensure a consistent brand presence, personality, and voice across all adopted social media platforms
Assemble proposals, statement of qualifications, and PowerPoint presentations for various stages of submissions & Create PowerPoint presentations for internal meetings.
Produce daily and weekly promotional analysis and new product tracking to determine profitability and media ROI.
Provide a unique, SEO-focus service to organically increase brand awareness through Instagram through acquisition of target followers in local markets.
Oversee management of updates, design, and user experience on all digital channels. Monitor daily messaging and posts
Develop effective, cohesive, and engaging brand messaging
Market-test our product positioning and strategy through surveys and individual customer interviews
Job Requirements:
Degree in Marketing, Digital Marketing, Business Administration, or related field.
Digital media planning and buying experience .
Proven experience as Digital Marketing Manager running campaign in Egypt, GCC area. Experience in Digital Agency & electronics marketing Campaign is a Plus.
Prior up to 5 to 7 years’ experience in a similar role as well as experience building effective multi-channel marketing strategies, Google ad words, SEO, social media, Growth Hacking and other digital channels or equivalent combination of Education and experience. “E-Commerce experience is a Plus”.
Solid expertise in campaign and channel analysis, monitoring, reporting, metrics including Google Analytics experience.
Excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.
Open minded, curious and a strong problem solver, Attention to detail and Critical thinking skills with throng mathematical abilities required.
Excellent financial skills and the ability to manage large budgets.
The ability to collaborate with others and work as part of a team and have excellent communication skills.
Be able to succeed in a deadline-oriented, fast-paced environment.
Performs other job-related duties as assigned
Wide and deep understanding of the digital marketing landscape with the ability to recommend appropriate tactics to generate acquisition and revenue growth.
Work occasional nights and weekends as needed
Must be looking for a long-term role and not looking for a "steppingstone" short-term gig.
Ability to manage multiple projects simultaneously with Exceptional organizational and project management skills and thrive in a fast-paced, deadline driven environment.
Highly goal-oriented individual, Completely self-managed with the ability to act independently with very little supervision and great work ethic & time management skills.
