Company Description
We are looking for a passionate and results-driven Digital Marketing Expert to join our growing team. If you have a knack for SEO, Google Ads, social media, and content creation, and you're ready to make a significant impact on our digital presence, we want to hear from you!
As a Digital Marketing Expert, you will play a key role in developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels. You will be responsible for driving brand awareness, engagement, and conversions by leveraging a variety of digital marketing strategies, including SEO, SEM, social media management, content marketing, and paid advertising.
Job Description
Search Engine Optimization (SEO):
- Develop and execute successful SEO strategies to increase organic search rankings and drive traffic.
- Conduct keyword research, on-page and off-page optimization, and technical SEO audits.
- Monitor and analyze website performance using tools like Google Search Console, Google Analytics, SEMrush, and Moz, and make data-driven recommendations for improvement.
Google Ads and SEM:
- Plan, execute, and optimize paid search campaigns on Google Ads to achieve maximum ROI.
- Conduct keyword research, write compelling ad copy, and manage bid strategies.
- Track and report on campaign performance, analyzing metrics to identify trends and optimize campaigns.
Social Media Management:
- Develop and implement social media strategies to increase brand awareness and engagement.
- Create and curate engaging content for various social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
- Monitor social media channels for feedback, respond to comments, and foster community engagement.
Content Creation and Marketing:
- Create & Develop high-quality, SEO-friendly content for websites, blogs, email campaigns, and social media.
- Collaborate with the design team to create visually appealing graphics and videos.
- Optimize content based on SEO and social media best practices to drive traffic and engagement.
Media Buying and Paid Advertising:
- Plan and execute digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and more.
- Conduct audience research and segmentation to ensure ads reach the right target audience.
- Monitor and analyze campaign performance, adjusting strategies to maximize ROI.
Email Marketing:
- Plan and execute email marketing campaigns to nurture leads and drive conversions.
- Create & Develop email templates, write copy, and segment lists based on user behavior and demographics.
- Analyze email campaign performance and implement improvements to increase open rates, click-through rates, and conversions.
Analytics and Reporting:
- Track, analyze, and report on key performance metrics for all digital marketing campaigns.
- Use data to identify trends, measure success, and make informed decisions.
- Provide regular updates to management on campaign performance and recommendations for improvement.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5+ years of proven experience in digital marketing, with a focus on SEO, Google Ads, and social media management.
- Strong understanding of current digital marketing trends, tools, and best practices.
- Proficiency in using digital marketing tools such as Google Search Console, Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, Ahrefs, etc.
- Excellent analytical skills and experience with data-driven decision-making.
- Strong copywriting and content creation skills with an eye for detail.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Strong communication and interpersonal skills, with the ability to work effectively in a team.
- Google Ads Certification and/or other relevant digital marketing certifications.
- Experience with email marketing platforms like Mailchimp, HubSpot, or similar tools.
- Familiarity with CMS platforms such as WordPress.
- Experience with marketing automation tools.
- Knowledge of HTML, CSS, or basic web development principles.
Additional Information
WHY YOU’LL LOVE US
- All employees benefits for free (our famous games room, daily breakfast, fruits, coffee and other hot drinks, soft drinks and juices, company days out and parties…)
- Social insurance
- Open-door management policy
- Full Medical insurance
- Accommodation and Transportation Allowance
- Friendly environment that values innovation and efficiency
- Exciting opportunities for career growth and talent development
- Feedback encouragement
- Recognition and reward programs
- Competitive salaries and incentives
- Friendly environment
- Flexible and Comfortable schedule
- Fun committees
- Monetary rewards
- Fun, smart and creative people
- Career possibilities with growing team
- Paid vacations
- Social benefits
For more information about Nile Bits, please visit our website:
https://www.nilebits.com
