Digital Marketing Automation Specialist - Octopus by RTG

Who are we?

Robusta Technology Group (RTG) is a key driver of digital transformation by providing a holistic tech ecosystem. RTG works with its local and international partners to help build digital customer experiences, establish remote engineering hubs and build ventures across multiple industries and domains. In this pursuit, RTG serves as a catalyst for impact and growth through events, spaces and content focused on creating impact and growth across the different interactions. 

Octopus is proud to be part of the Robusta Technology Group (RTG), a leading tech consultancy group. With a decade of experience and a successful track record of delivering over 300 projects across Europe, the Middle East, and North America, RTG has established itself as a preferred employer in the Egyptian market. Octopus and Robusta are building a bridge between Europe and Africa, creating tailored hub solutions to connect companies with top talent across the globe.

Octopus is specialized in rapidly assembling remote global tech teams that are fully aligned with the culture and practices of a particular brand. By providing tailored hubs to suit its clients' needs, Octopus gives companies all the advantages of remote work and offshoring without all the negatives.

Job Overview

We are seeking a skilled Marketing Automation Specialist to oversee and optimize our marketing automation platform and activities. The ideal candidate will have a strong background in utilizing tools like Lemnisk, Webengage, and Clevertab, and a proven track record in driving cross-selling, upselling, activations, renewals, and customer acquisition.

Responsibilities

• Platform Management:
  • Manage and optimize our marketing automation platform (e.g., Lemnisk, Webengage, Clevertab) to ensure optimal performance and alignment with business goals.
  • Develop and implement automation workflows to streamline marketing processes and improve efficiency.
  • Integrate marketing automation platform with CRM and other relevant systems to ensure data consistency and accessibility.
• Campaign Execution:
  • Develop and execute targeted marketing campaigns across various channels (email, SMS, push notifications) to drive cross-selling, upselling, activations, renewals, and customer acquisition.
  • Analyze campaign performance metrics and make data-driven adjustments to optimize results.
  • Create and maintain an efficient campaign calendar to ensure timely execution and alignment with marketing objectives.
• Customer Segmentation:
  • Develop and implement customer segmentation strategies based on behavior, demographics, and other relevant criteria.
  • Create personalized customer journeys and messaging based on segmentation to enhance customer engagement.
• Data Analysis and Reporting:
  • Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing automation campaigns.
  • Generate comprehensive reports on campaign performance and provide actionable insights to improve future campaigns.
  • Identify opportunities for optimization and improvement based on data analysis.
• Team Collaboration:
  • Collaborate with cross-functional teams (sales, customer success, product) to align marketing automation efforts with overall business objectives.
  • Provide training and support to team members on the effective use of the marketing automation platform.