Digital Marketing and Performance Manager

Key Responsibilities:

• Develop and execute data-driven digital marketing strategies across Google Ads, Meta, TikTok, and other paid channels.
• Optimize campaigns for ROAS, CPA, and conversion rates to maximize performance.
• Oversee SEO, email marketing, and affiliate partnerships to drive organic and paid traffic.
• Analyze customer data and campaign performance to improve funnel conversion and retention.
• Manage budgets, track KPIs, and create reports with actionable insights.
• Collaborate with creative, product, and sales teams to align marketing efforts with business goals.