• Lead the digital KPIs @VF EG, report on and analyse the outcome to derive actionable insights to platform owners; Web, App and E-Shop using Adobe Analytics & AWS as our main reporting tool.
• Monitor and analyse consumer sentiment on social media and translate that into actionable insights to ExCo members.
• Always up to date with global digital trends and digital performance tools to keep the analytics capability in VF EG competitive locally and among VF OPCOs
• Manage the Digital Analytics team and the extended teams among support functions and diverse stakeholders to be fully accountable on our strategy.
• Establishing a clear scope for digital analytics reporting by aligning with global strategic KPIs and liaising with internal teams.
• Provide the capacity to turning data into actionable insights for business, understanding how audience interacts in the different digital platforms. Besides, how to measure the performance of own digital content.
• Use of Social Listening tools such as Séntisis, Brandwatch, Crimson Hexagon, SocialBakers, etc.
• Use of analytics of social networks channels: Facebook, Instagram, Twitter, etc.
• Management and interpretation of data. Collection of social data and reporting in excel, pdf, ppt. on daily, weekly and monthly basis.
• Prevention, detection and reaction against reputational crises
• Quantitative and qualitative reports (share of voice, sentiment, zoom on business units, churn, etc.)
• Research and assessment of third-party tools.
• Visualization to all main KPIs and perform historical campaign performance assessment to select the appropriate channels, and audience criteria for each channel, product.
• Generate periodic actionable reports and provide timely insights on Active subs, revenues, App and web performance across various platforms, and work with the respective teams to optimize performance.
• Ensure that every new digital platform, product or campaign includes the required implementation for data gathering and reporting.
• Analysis of Ecommerce performance; digital funnel metrics to maximize Sales and provide insightful recommendations to ESales team.
- Experience in the use of Social Listening tools such as Crimson Hexagon, SocialBakers, Buzzsumo, etc.
- Experience in data management and interpretation
- Experience in the prevention, detection and reaction of reputational crises
- Preparation of quantitative and qualitative reports
- Knowledge of the Digital Analytics Suites; Mainly AWS, Adobe Analytics and Tagging management tools (Tealium)
- Preferable to have working experience with digital performance and social media measuring tools
- Proficient with using excel, Access
- Familiar with web/app development
- Knowledge of SQL is a plus