Digital Ads Specialist

/ Digital Ads Specialist

Digital Ads Specialist

hybrid
Cairo, Heliopolis, Egypt .
full-time . January 12, 2025 Description
Trufla Technology is a multinational Canadian company and the first of its kind – we offer a complete suite of digital solutions for the modern insurance brokerage. From SEO and web design, to lead management, branded customer service and API’s, Trufla provides a 360° digital strategy for brokerages and reimagines the way their customers interact with insurance. Trufla is leading a digital revolution that will transform the insurance industry! We’re growing fast, and we’re looking for visionaries to join our team of innovators and disruptors at our Cairo offices. It’s our goal for Trufla to be the BEST place to work. A great corporate culture is one of our top priorities. Main Benefits:
Competitive Salary Health Insurance Gym Membership Flexible Working Hours Continuing Education Opportunities Work from home Team Building Activities Milestone celebrations – work anniversaries, birthday celebrations, etc.

About You

We are seeking an experienced Digital Ads Specialist to join our team. The ideal candidate will have a strong expertise in Google Ads and working knowledge of LinkedIn Ads and Meta Ads. This role is ideal for a results-driven individual with a proven track record in managing digital ad campaigns, preferably in the North American market. . You will need to plan, set up, manage and monitor campaigns across a variety of digital channels, helping to increase awareness, generate leads and convert new customers for our clients. We are seeking an individual who is analytical, well-organized, innovative, and detail-oriented, with proven time-management abilities. If that sounds like you, we’d love to have you join the team!

Job Responsibilities

Plan, create, and optimize Google Ads campaigns to achieve business objectives such as lead generation, brand awareness, and ROI maximization. Manage and monitor ad performance across Google Ads platforms, including Search, Display Ads. Develop and execute paid advertising strategies on LinkedIn Ads and Meta Ads (Facebook and Instagram) to support integrated marketing efforts. Conduct in-depth keyword research, audience targeting, and competitor analysis to inform ad strategies. Create and test compelling ad copy, creative assets, and landing pages to drive engagement and conversions. Perform A/B testing and continuously optimize campaigns for better performance and lower costs. Analyze campaign data, prepare reports, and provide actionable insights to improve results. Compile campaign reports and present them to clients and internal teams Continually monitor and refine active campaigns to maximize performance and achieve targeted conversions Identify possible new digital marketing trends and opportunities, and educate clients and internal teams on them Collaborate with cross-functional teams, including content, design, and marketing, to align campaigns with business goals.

Job Qualifications

A minimum of 3+ years of experience in managing digital ad campaigns, with a primary focus on Google Ads. Working knowledge of LinkedIn Ads and Meta Ads platforms. Proven experience in managing advertising campaigns for the North American market is highly preferred. Strong analytical skills with experience in using tools such as Google Analytics, Google Tag Manager, and platform-specific analytics dashboards. Demonstrated success in achieving KPIs such as click-through rates (CTR), cost-per-acquisition (CPA), and return on ad spend (ROAS). Excellent written and verbal communication skills to craft compelling ad content and present campaign results. Strong project management skills and ability to work in a fast-paced environment. Certification in Google Ads (e.g., Google Ads Search, Display, or Shopping certification) is a plus.

Preferred Qualifications

Experience in B2B and/or B2C industries with a focus on lead generation and customer acquisition. Familiarity with programmatic advertising and retargeting strategies. Knowledge of marketing automation tools and CRM systems.

Values and Competencies

High degree of professionalism and integrity. Flexible and adaptable to fast changing priority. Strong Analytical Skills. Great communication skills. Strong self-management skills. High attention to detail with strong organization and time management skills. Self-motivated, positive work ethic and ability to function independently and in a team.

Trufla Technology is an equal opportunity employer and is committed to all forms of diversity in the workplace. All qualified individuals are encouraged to apply.

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