Data Analyst
Cairo Marketing – Growth / On-site / On-site We are seeking a detail-oriented and analytical
Data Analyst to join our Growth team.
This role will be critical in helping us understand and optimize our growth efforts by gathering, analyzing, and interpreting data. The ideal candidate will have a strong background in data analytics, experience with digital marketing metrics, and the ability to translate data into actionable insights that drive growth and improve ROI.
Key Responsibilities: - Collect, clean, and analyze data from various marketing channels - Generate regular and ad hoc reports to track campaign performance and key marketing metrics. - Provide actionable insights and recommendations based on data analysis to improve marketing strategies and optimize budgets. - Develop and maintain dashboards to track the effectiveness of marketing campaigns and channel performance. - Analyze customer journey data to understand user behaviour and optimize touchpoints. - Monitor key performance indicators (KPIs) and identify trends, patterns, and opportunities for growth. - Work closely with cross-functional teams, including performance marketing, content, and product, to support data-driven decision-making. - Present findings and data insights to stakeholders in a clear, actionable manner. - Collaborate with the marketing team to develop and test hypotheses for campaign improvements. - Provide insights into target audience segmentation, customer lifetime value, and attribution models. - Ensure data accuracy by performing quality checks and maintaining clean and organized datasets. - Identify and troubleshoot data inconsistencies and collaborate with the tech team to improve data quality.
What do you bring: - 2-4 years of experience in marketing analytics, data analysis, or a similar role. - Proficiency with data analysis tools: Big Query, Python, SQL, Excel, and data visualization software (Tableau, Power BI, looker studio) - Strong analytical skills with a passion for data-driven decision-making. - Excellent attention to detail and organizational skills. - Ability to translate complex data into easy-to-understand insights and recommendations. - Familiarity with marketing metrics and performance measurement.
