This role is key to drive revenue growth and profitability of Vodafone Egypt by increasing customer lifetime value, ARPU and AMPU, through optimised and timely sales actions (cross selling and upselling) also, proactively retain customers.
• Responsible for all BTL propositions/ communications with the consumer (i.e. defining cohorts of customers to target in marketing messages and designing communication with these customers).
• Discover relevant aspects of consumer behavior and implement base management strategies through design & execution of all one-to-one personalized offers and subsequent campaigns across multiple channels to deliver the best commercial return.
• Create a customer lifecycle roadmap to ensure that the maximum value is derived from customers, from acquisition through to retention.
• Responsible for creation of value development propositions for the existing base that support in increasing the base APRU
• Ability to define the most appropriate customer proposition, contact and lifecycle activity to support Customer strategies, objectives and targets.
• Deliver the P&L targets for CVM, as defined in the fiscal year budget.
• B.SC degree preferably engineering, Business, Economics
• 1-2 years of Marketing experience preferably in telecom sector.
• Experienced in briefing of and working with qualitative and quantitative market research, customer insight, customer data, financial information and customer segmentation.
• Economic/financial (spreadsheet) modeling.
• Commercially driven, able to rationalize strategies into deliverable, operational business plans
• Strong analytical skills
• Solid numerical and logical skills. Proven ability to interpret commercial and financial analysis and came out with Action plan.
• Strong communication and influencing skills, able to build cross-functional partnerships (Stakeholder management within CBU team and broader organization)
• Comfortable working in a supercharged environment, taking initiative and managing multiple projects at once
• Multitasking and results oriented
• Significant knowledge of customer driven marketing techniques and processes and experience of direct marketing principles.
• Excellent planning skills (including project based management skill set, along with experience of managing multiple and varied activities within a dynamic environment)
• Passionate about the impact CVM activity can have on the customer
Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in.
We want you to feel happy and fulfilled at work, without compromising the other things in life that matter to you. There are lots of ways we support this, including hybrid working and generous parental leave. You'll also get four Spirit Days a year to focus on your personal development and wellbeing, plus a host of other great benefits too.
You may have already heard of Vodafone - We're a leading Telecommunications company in Europe and Africa. But what you might not know is that we are continuously investing in new technologies to improve the lives of millions of customers, businesses and people around the world, creating a better future for everyone.
As part of our global family, whether that's Vodafone, Vodacom or _VOIS, you'll feel a sense of pride and purpose as you contribute to our culture of innovation. We pursue equality of opportunity and inclusion for all candidates through our employment policies and practices. We recognise and celebrate the importance of diversity and inclusivity in our workspace and we do not tolerate any form of discrimination especially related to but not limited to race, colour, age, veteran status, gender identification, sexual orientation, pregnancy, ethnicity, disability, religion, political affiliation, trade union membership, nationality, indigenous status, medical condition, HIV status, social origin, cultural background, social, or marital status.
Together we can.
