Develop and implement comprehensive communication and public relations strategies to promote the company brand image and enhance its recognition.
Create and maintain a consistent and compelling company brand image across various communication channels, include paid and unpaid media, website content and marketing collateral.
Plan, prepare and distribute original promotional content such as articles, news and press releases, case studies, blog posts and other updates on behalf of the organization.
Cultivate and maintain relationships with media and influential industry professionals.
Arrange interviews, identify and leverage speaking and writing opportunities for company leaders in order to position it as a thought leader and promote the company image and reputation.
Maximize brand presence on various media (e.g. digital and social media, TV if possible) in coordination with the marketing team; track and influence media coverage; report on PR campaign results.
Organize PR events to increase awareness of the company; promote and attend special events and functions as requested.
Promote corporate milestones and activities such as company projects, new products’ launches, community service activities, new hires, promotions and retirements etc.
Arrange photography and/or press coverage for special events.
Develop communication plan to manage sensitive issues in order to maintain the company’s reputation.
Collaborate with internal teams to gather content and insight for external communication efforts
Manage the delivery of internal messaging (in coordination with various departments) to ensure employee engagement and understanding
Knowledge, Skills and Abilities:
Strong written and verbal communication skills, including exceptional copywriting and editing abilities
Ability to work independently, manage time and remain focused
Excellent project management and organizational skills
Ability to work effectively in a fast-paced, collaborative environment
Familiarity with relevant software and tool for PR and communications management
Required Education and Work Experience:
Bachelor’s degree in Public Relations, Communications, Marketing or related field, Master’s Degree a plus
Previous Healthcare IT industry experience with related media contacts is essential
Minimum of five years’ experience in public relations and corporate communications
Extensive experience with media relations, crisis communication and reputation management
