Develop and execute creative content strategies that align with the company's marketing goals
Write, edit, and design all types of content, including blog posts, articles, social media posts, infographics, and videos
Research and stay up-to-date on the latest trends in content marketing
Collaborate with other members of the marketing team to develop and execute marketing campaigns
Measure the effectiveness of content marketing campaigns and make recommendations for improvement
Research industry-related topics
Prepare well-structured drafts using digital publishing platforms
Create and distribute marketing copy to advertise the company’s company and products
Edit and proofread written pieces before publication
Conduct keyword research and use SEO guidelines to optimize content
Promote content on social networks and monitor engagement (e.g. comments and shares)
Coordinate with marketing to illustrate articles
Measure web traffic to content (e.g. conversion and bounce rates)
Update our websites as needed