Category Manager | FMCG | Egypt

Our client is a leading FMCG producer and distributor, known for its high-quality, innovative products.

TheCategory Managerwill be responsible for developing, implementing, and executing strategic marketing plans for Categories within the organization to attract potential consumers and retain existing ones.

Job Location: Sheikh Zayed, Egypt.

• Develop and execute marketing strategies and plans in line with the Company's overall policies.
• Deploy successful marketing campaigns from ideation to execution.
• Develop brand targets and goals; and ensure their achievement.
• Plan and oversee company advertising and promotion activities.
• Formulate Category/brand pricing policy.
• Design, analyze, and interpret market research to aid in understanding the external environment of the category/brands.
• Maintain frequent communication with both consumers and trade.
• Monitor brand performance, sales, profitability, and all KPIs related and share through monthly reviews with team members.
• Evaluate market reactions to marketing activities to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
• Monitor competition activities, evaluate them, and recommend the appropriate response.
• Ensure effective control of marketing results and corrective actions to ensure that the achievement of marketing objectives is within designated budgets.
• Liaise with all external parties and agencies, and Maintain brand image in the market.
• Coordinate the operational planning activities with other departments.
• Communicate with and advise related departments on all relevant matters concerning the brands.
• Generate new business leads.

We are Looking for:

• Bachelor’s degree in marketing or business administration. An MBA is a plus.
• 8 -10 years of experience in marketing at an FMCG essential.
• Having experience in the food industry is a must.
• Good communication and negotiation skills.
• Objective analytical skills.
• Fluency in English, spoken and written.
• Proven success in developing marketing plans and campaigns.