الوصف الوظيفي
ROLE RESPONSIBILITIES
Role definition and Key Accountabilities include, but are not limited to:
Market Analytics
•Partner with key Pfizer stakeholders to support the design of analytics and market research plans and the overall management and execution of these plans within the Clusters.
•Connect research and analytics together to tell a compelling and persuasive story and deliver clear and actionable recommendations.
•Ensure prioritization of analytic plans to support brand strategy, optimize tactical and omnichannel plans, ensure effective use of promotional resources, provide comprehensive understanding of the marketplace and competition in order to drive accelerated and well-informed commercial decision making.
•Identify the need for advanced analytics and data science to address business opportunities and lead cross-functional analytics teams, as needed.
Performance Management / Operating Plan Support
•Ensure accurate and effective performance measurement and deliver regular assessments of portfolio performance to leadership, including articulation of the data and its implications for the business.
•Proactively identify reporting needs and ensure quality delivery of these reports/dashboards.
•In partnership with key Pfizer stakeholders, support the development of annual Cluster Operating Plans.
Collaboration with other Analytical teams
•Partner with global/regional analytical teams to adapt global strategies to local markets, as needed.
•Actively seek to share knowledge and expertise with other BAI colleagues.
•Proactively seek alignment with other analytics teams (CoEs/other Regional/Global or Country teams) to ensure cohesive activities with our stakeholders and facilitate best practice sharing.
Vendor/Offshore Resource Management
•Ensure team commissioning and contracting through preferred vendors.
•Accountable for meeting compliance and Corporate SOP obligations of all Primary Market Research projects.
•Manage budgets associated with assigned activities.
•Be accountable for continuous improvement and identification/utilization of new capabilities to maximize the competitive advantages of the business.
