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Brand Activ Senior Analyst
New Cairo, Egypt
Brand Activ Senior Analyst
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New Cairo, Egypt Marketing 348187 No No
Job Description
OverviewWe Are PepsiCo*
PepsiCo is a leading name in North Africa’s food and beverage industry, where our products are enjoyed by consumers daily across the region. We offer a robust portfolio of beloved brands like PEPSI, SEVEN-UP, DORITOS, CHEETOS and CHIPSY, designed to cater to the tastes and preferences of consumers. With a focus on local sourcing, production, and distribution, PepsiCo provides essential support to local economies and partners closely with communities throughout the region.
Guiding Vision and Regional Impact
PepsiCo’s vision aligns with our global goal to be the Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). This strategic transformation is committed to sustainable growth by putting people and the planet at the heart of our operations. In North Africa, this includes initiatives in responsible sourcing, waste reduction, and water conservation. Our regional programs empower local talent, boost employment, and provide support for local agriculture, particularly through partnerships with farmers and suppliers.
Empowering Our People and Communities
Our dynamic teams drive the PepsiCo culture in North Africa, embracing diversity and collaboration to solve local challenges and create innovative products. We are dedicated to fostering an inclusive workplace, one where every individual feels valued and empowered to be themselves. This commitment extends beyond our employees to positively impact the communities we serve, striving for shared growth and a healthier, more sustainable future for all.
Diversity and Inclusion Commitment
PepsiCo stands firmly behind our global commitment to diversity, equality, and human rights. We are proud to be an equal opportunity employer, ensuring a fair and welcoming workplace for all, regardless of age, gender, religion, disability, or any other characteristic. Our dedication to inclusion strengthens our workforce and helps drive our business forward, enriching both PepsiCo and the communities in North Africa.
Responsibilities*AOP (Annual Operating Plan) Commercialization for a specific Brand for a MU:
Commercializing and adapting AOP to suit the specific market needs of the brand and the MU. Focus on driving the commercial objectives of the brand and CU, within the AOP set by the “Develop “team Presents and aligns “Marketing Manager / Director”
Support’s all “Market Specific / Activate” plans of a specific brand for a specific CU:
Leads on all aspects for “Activate” plans from development to in-market execution Aligns “Marketing Manager / Director” on plans
Supports on all adaptation / in-market execution of “Develop” rolled-out innovations/ plans/campaigns for specific brand:
Commercializes / develops in-market adaptation of all rolled-out Develop plans/campaigns to win in the market place
Driving brand Economics / P&L:
Ensuring that all brands’ economics for existing business is in-line with CU business objectives Manage new innovations with financial planning team to ensure all launches are in-line with CU’s profitability direction Lead on brand specific productivity projects to meet overall company’s P&L targets
Brand / Innovations Capex Requirements:
Responsible for leading the commercial aspect of any brand Capex investments requirements
Leads on Performance monitoring:
Responsible for periodically reviewing “brand” performance KPI’s via the various tools available, to identify possible issues and develop plans/tactics to address them.
Brand A&M Budgets:
Responsible for liaising and aligning with finance control team Ensuring no over spending occurs on any of the projects and on overall brand budget
Qualifications
Above-the-Line and Below-the-Line activity management Overall Business / Brand Management Business Strategy Excellent knowledge of AOP (Annual Operating Plan) processes Excellent knowledge of copy production processes Excellent knowledge of all insights tools (Audit/CTS/6W’s) Excellent understanding on all brand related researches and consumer testing protocols Ability to create brand plans, based on sound insights and the right analysis Excellent understanding on the media processes, from planning to booking and airing Ability to understand/evaluate brand economics and P&L’s Excellent knowledge of sales cycle and plan Ability to understand the technical side of the brands – from an operational and R&D perspective Good knowledge of agencies work structure, roles and responsibilities BA / MBA Degree Business Administration/Marketing/IMC/economics or equivalent from a reputable university 6-8 years in top FMCG in Marketing Fluent English & Arabic Strong analytical skills – ability to interpret complex data and distil into useful and actionable information. Strong marketing experience Excellent interpersonal skills with ability to Communicate and negotiate effectively across all levels and all functions of the organization. Excellent communication/presentation skills and ability to communicate with Global Groups/Teams, Senior Management, Suppliers, Agencies, etc… Excellent leadership skills to be able to lead agencies, suppliers, and cross functional teams Excellent project management skills covering product & process development within FMCG environment (including ability to succinctly define project aims, work to a defined timeline, communicate project progress to stakeholders
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