The Digital Marketing Track

حول هذه الدورة

Learn how to implement a successful online marketing strategy, by learning about every important marketing channel. Understand the advantages of each channel, and how you can use them to achieve your marketing and business goals.

مناطق تحسين مسيرتك المهنية

With so many online marketing channels currently available, it's difficult to figure out a smart strategy relevant to your particular business. By taking this class, you'll be able to understand how all of the different marketing channels work together, and how you can take advantage of each of them regardless of your budget.
Marketing has already gone Digital. If you aren't keeping up with the trends, you'll be left behind. This condensed crash-course is your guide to keep up with the latest Digital Marketing skills you need to know in 2017, with practical exercises and local/international best practices.

ما الذي سوف تتعلمه؟

  • Push Marketing: Display- GDN (Google Display Network), Facebook, LinkedIn Ads
  • Pull Marketing: SEM- PPC, Adwords, setting up your first campaign, Adgroups and Keywords.
  • Long term marketing: SEO (Technical & Content), Organic Social Media (Automation, Growth Hacking & Content)
  • Customer Retention: CRM, Newsletter, Segmentation and Automation.
  • Optimizing the funnel: Making smart changes to your site. How to setup Retargeting (Facebook and Google).
  • Learn to Track Everything Using Google Analytics: Tag all of your URL’s with UTM parameters. using events and Goals to track conversions, and learn where to put your marketing focus.

التعليمات

المتطلبات الأساسية
None
المدة
7 days
من يتعين عليه التسجيل؟
  • Anyone interested in Digital Marketing

لمحة عامة

Astrolabs
نوع الدرس:
دورة تدربية معتمدة‎
نمط الدراسة:
قاعة دراسية
المكان:
AstroLabs, Dubai
التكاليف:
7,700 درهم إماراتي
الشهادة:
KHDA | AstroLabs | Google Adwords & Analytics
التاريخ:
14/04/17


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