CGBA seeks to provide specialization-level knowledge to accountants and financially motivated general managers in the interface areas between accounting and the other business functions.
The subject is an advanced level course that enables students to apply the basic conventions and doctrines of managerial and cost accounting and other generally accepted managerial principles, in order to strategically analyse business situations across the various functions of a business organization.
A number of cost and management accounting issues relating to the design and implementation of strategic, marketing, value analysis and other management models in modern firms are discussed, and major contemporary issues that have emerged in business accounting in recent years are identified.
This subject provides an advanced study of the interface between modern managerial accounting and the business functions of strategic planning, marketing, manufacturing and human resource management.
The accountant's role in the marketing decision areas is specifically considered.
To establish Business Analysis as recognised professions by identifying the role of the professional, the underlying body of knowledge and a course of study by which this knowledge is acquired.
To encourage higher educational standards in the Business Analysis fields.
To establish an objective measure of an individual's knowledge and competence in Business Analysis.
To encourage continued professional development.
