عن

Riyadh International Catering Corporation (RICC) was established in 1992 after being awarded the McDonald’s franchising rights for the Central, Eastern and Northern regions of the Kingdom of Saudi Arabia. To date RICC owns and operates 73 restaurants within it’s assigned territories with a workforce of 2,000 employees. The principal activity of the Company is the establishment, management and operation of McDonald’s quick service restaurants within its geographical territory and under license from McDonald’s Corporation of Delaware, U.S.A.

Despite the fact that the McDonald’s brand was one of the last international restaurant chains to enter the Saudi market, it has been able to dominate the market and position itself as by far the # 1 quick service restaurant brand in the Kingdom. The success of RICC - McDonald’s in the Kingdom is due to its commitment in providing its customers with the highest standards of Quality, Service, Cleanliness, and Value. In addition to its hands on management, a differentiated marketing approach, and ensuring that RICC’s restaurants are only located in the best of locations. RICC is also proud of its contribution to the community through being a leading supporter of legitimate charity organizations, encouraging local sourcing, and a high degree of local employment (over 25%).

Currently RICC dominates the total QSR (Quick Service Restaurant) Market in terms of: sales, profitability, brand awareness, customer satisfaction and market share.RICC has been ranked in the top 10 among Saudi Best Companies to work for two Consecutive years 2008,2009. ...عرض أقل