عن

It started a long time ago...and was inspired by a unique work

Extracted from the finest types used to wash the Holy Kaaba

With its special composition, whose scent mimics the holiest place

May its fragrance take you to the land of light...and the spirituality of feeling

Saden...a story of pride in a perfume bottle

رسالتنا

We offer a distinguished fragrance experience inspired by the traditions of perfuming the Kaaba, using the finest ingredients to create scents that evoke spirituality, authenticity, and elegance. Through innovation and excellence, we connect people to a timeless heritage and elevate the art of perfumery.

رؤيتنا

To be the world’s leading brand in fragrances inspired by the sacred scents of the Kaaba, preserving the legacy of the Kaaba’s custodians and delivering a unique olfactory experience that blends heritage with luxury.