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Our Guiding Principles:

• We are committed to service excellence.

• We are committed to employing, retaining and developing outstanding employees.

• We are committed to continuously develop and raise our customer facilities and standards.

• We are committed to building the brand image of BMW in Abu Dhabi and Al Ain.

• We will ensure sustained growth through sound trading practices.

• Every employee has a vested interest in delivering customer satisfaction.

Our Inter-departmental Qualitative Company Standards:

• To continuously monitor, evaluate and seek improvements in all our processes, procedures and communications with customers.

• To communicate standards and expectations to all staff and ensure that they are maintained and kept constant.

• To manage, lead, organize and control through defined objectives and responsibilities.

• Ensure effective co-operation and communication between departments.