With the growing competition among companies and organizations of all sizes and industries, securing the best talent is more and more dependent on the employer brand. By ’employer brand’, we do not simply mean the reputation of the company’s offerings, products and services, but a more comprehensive strategy for gaining a loyal fan base, securing long-term recruitment needs, and positioning the company as an ideal place for work and a great employer.
According to the Bayt.com ‘Trends in Employer Branding in the Middle East and North Africa’ poll, June 2016, the biggest benefits of employer branding are better employee engagement, higher job acceptance rates, recognition as an employer of choice, and easier sourcing and hiring of top talent. In a poll titled, ‘What Makes a Company an Attractive Place to Work?’, Bayt.com had already uncovered the secrets of great employer branding and revealed that seven in 10 professionals in the Middle East wouldn’t work for a company they aren’t proud of.
With 75% of respondents saying that they check a company’s online profile before applying for a job, creating an influential and engaging employer brand through leading job sites, such as Bayt.com, is invaluable. Such tools will allow you to move away from relying heavily on outward facing and advertisement driven employer branding, to a more credible approach that focuses on employee engagement and advocacy. Your employer brand is more than your products and services; It’s your culture, your employees, your vision, your goals, and your achievements. All of these elements should be communicated to your audience and celebrated with their help.
Here are four ways your Bayt.com premium company profile will help you gain and retain an audience:
1. Featured profile
With a premium company profile on Bayt.com, you will be prominently featured in different places on Bayt.com. Your profile will be promoted as a ‘recommended company to follow.’ This is a way for new professionals and potential employees to find you, follow your profile, and learn more about your company history, mission, vision, values, culture, news, and updates. Through an enriched and transparent online presence, you will have a much more engaged audience who will participate in your discussions and help promote your brand in the direction you desire.
2. Targeted Mailers
You no longer have to spend time and money pushing your message and brand to an irrelevant audience. With a Bayt.com premium profile, you can use customized targeted mailers and send them to professionals on Bayt.com who fit your niche and criteria. There are over 26,750,000 job seekers on Bayt.com and your company profile will enable you to target specific locations, industries, experience levels, and reach your ideal audience. As a result, professionals who receive your information will be excited to follow and engage with your company profile as it is of interest and relevance to them.
3. Promoted Posts
Professional networking platforms are one of the easiest and most effective methods for engaging an audience, gaining new followers, and identifying new talent. Through the Bayt.com specialties platform, employers can actively engage in conversations with professionals in the region, ask questions, provide answer, and further establish their brand presence. Your premium company profile will allow you to promote your posts and news that you share on Specialties so that they gain more exposure and engagement from professionals who regularly use the platform.
4. Weekly Digest
With your constant updates, news, events, job openings, and other pieces of information, you need a regular outreach method to make sure these milestones gain the exposure they deserve. You also want to make sure that your audience does not forget about you as an ideal brand and an employer. You will be able to use a weekly digest through your Bayt.com premium account to maintain regular contact and updates with your audience.
