Nadine Al Hadidi, the Head of Marketing and Communication Outreach at Tip n’ Tag LLC, was born and raised in Amman, Jordan. Nadine graduated high school from Amman National School, where at her last semester there, Nadine started a chapter with an American-based organization called Best Buddies International, aimed to integrate people with intellectual disabilities into the community. During her studies Nadine was selected as the ambassador and first chapter president in the MENA region for the high schools division, where she received training at the University of Indiana during the summer.
Nadine graduated with a Business Administration degree with a Human Resources minor. Two days after graduation, Nadine was offered a job as a Product Consultant in the sales department at American Express. Nadine’s career moved forward at American express as she became a Premium Product Consultant, becoming the youngest and only female to hold this title. Following this great achievement, Nadine started training all affiliate bank employees on how to sell and market the card to their own clientele, a truly important milestone in her career.
When Nadine couldn’t shake off her passion for marketing, she joined Seagulls Broadcast as a Marketing Executive where she spent a year learning media trends and client servicing. When she realized the potential that the digital marketing world had, she was determined to learn everything about it. When she was offered a career opportunity at Tip n’ Tag, she grabbed it and got to work on her tech-skills and learned the rules of presenting, marketing and selling online.
Nadine: Working at a startup means I have to wear many hats; I roll up my sleeves and do anything and everything if necessary. My key responsibilities are: running the marketing department, writing blogs, sales, customer service, social media and community management.
Nadine: There is so much to do and too little time! The biggest challenge is having to juggle and coordinate so many things at once. It’s a challenge that I enjoy, I must admit.
Nadine: The thing I love the most is receiving compliments on the content I create! Even if it’s just one person out of all the people who read it; if that person felt connected and related to what they’ve read then its proof and validation that my contributions are worth more than just a pat on the back.
Nadine: The most challenging part to me is being able to cater to all segments when producing content. I like catering to as many people as possible and doing that can be extremely difficult at times.
Nadine: Don’t stick to your job description! That can lead to you getting bored of what you do; try everything and contribute to other departments in the company. By doing so you will understand your role better than ever and excel at doing whatever tasks you work on!
Nadine: I stay as organized as possible, it keeps me sane and helps me accomplish my goals. I keep my focus and I don’t multitask! Multitasking means you won’t be doing things 100 % and that’s not something I am okay with.
Nadine: Weekdays are all about work and running the little errands I need to do for myself. My weekends, however, are all about fun and keeping my social life as sizzling as it can be. Taking a vacation is also crucial to my sanity, going away on a trip always brings me back feeling fresh and ready to get back on the horse.
7:00 AM – 8:00 AM
Time to rise and shine! My morning’s routine includes a quick cold shower, a glass of hot ginger and honey tea with my mom while we chit chat and I skim through my favorite social media platforms for news and updates.
8:00 AM – 10:00 AM
My morning at the office is bound to start with a cup of coffee on our beautiful outdoor terrace overlooking old Jabal Amman, where I map out my day and discuss goals for the day with my team.
I fill out my daily tasks list to help me stay as organized and on time as I possibly can. First thing on my list is usually community work on our website/app. Where I check all the new questions and answers which we have received, I make sure all the content is correct and accurate and give my team pointers and edits to make if needed.
10:00 AM – 1:00 PM
I start sales related calls and duties at around 10 every day, when I know my clients/potential clients are up and running. I schedule appointments for sales meetings, go out on sales visits and handle other customer related paperwork or requests during this time of the day.
1:00 PM – 2:00 PM
If I am not out on sales or marketing meetings during this time, I am usually at the office about to take a little lunch break. My co-workers and I share food constantly, Thursdays are for ordering in but on week days we are like little school kids with lunch boxes brought in from home. We have the most charming, old, wooden dining table at the office where we heat up our home-cooked meals and share our food at the lunch table. Office favorites include my mom’s pan kubbeh and the mansaf done by my colleague Baraah’s mom – it’s to-die-for!
2:00 PM – 5:00 PM
Whipping up marketing/ sales proposals for potential clients which I’ve met during the day. Follow up on pending deals from the previous days and handling current clients matters such as their running ads and campaigns. Social Media reports and data analysis is generated and analyzed, at least 3 times a week during this time.
5:00 PM – 7:00 PM
Social media strategies for our clients/ potential clients are typically covered during this time. If I am working on an account in a field that I don’t know much about then I make sure I educate myself very well on that specific field; who their competitor is and what it’s going to take for us to make them shine the brightest on the appropriate platform for their industry. I make sure my homework is done down to the last detail. I read lots of reviews and articles to help me stay on top of the content game.
7:00 PM – 11:00 PM
It’s time to kick back and enjoy the rest of my day! I meet up with friends after work, on weekdays we hang out at home watching movies or grab a bite to eat somewhere casual.
