Numbers never lie. Did you know that nine out of every 10 job seekers look up companies online before applying for a job?* To appeal to stellar candidates, your web presence needs to extend beyond your corporate website. Job seekers want to know more about your organization’s culture, values and work environment. It's important to be perceived as an employer of choice.
To help you become a top employer, Bayt.com has created a
Premium Company Profile. You can now build a branded, customized space for your company on Bayt.com. With additional sections for News, Jobs, Photo Gallery, Cover Photo, Events, Milestones, Employees, Products/Services and much more you can continually create new content and build an engaging identity for job seekers.
The intention is to connect you with your target job seeker audience. This redefines the way you interact with potential employees. By offering regular insights into your organization you start to build a community of followers!
Here are ten quick and easy ways a
Premium Company Profile can help you create a unique brand identity on Bayt.com and engage your target audience:
1. Enhance your page with a cover photo
A cover photo is prime, visual real estate. It’s the first item to grab a job seeker’s attention. If you make enough of a splash with your cover photo, it may potentially even draw future customers to your Premium Company Profile. It can be eye-catching while representing your corporate brand. Use a recognizable, creative image and outshine your competition.
2. Announce corporate events and draw more people
Have an event coming up? Use your Bayt.com Company Profile to announce it to your followers. This will help gain more participation for your events. The more you communicate with your followers, the more excited they will be to join your corporate events and engage with your brand.
3. Showcase your products and services
The Premium Company Profile can also be used for business success. You can upload descriptions and images of your products and services or announce new developments and initiatives. Job seekers are very interested in learning more about a company’s product offerings. Take advantage of this feature to list the benefits of your products and services.
4. Share corporate milestones and awards
With the Premium Company Profile, you can share every corporate milestone with your followers. Sharing your success and spreading joy has become incredibly easy now. According to a recent Bayt.com poll, ‘
What Makes a Company an Attractive Place to Work?’ nine in ten professionals in the Middle East region feel companies should market themselves more actively to job seekers. Sharing these successes builds association and loyalty with your brand. So broadcast your latest milestones, right from a new product launch to winning a coveted award.
5. Include business locations
With busy websites and excessive information on the internet, it can be difficult to pinpoint your exact location through a web search. Use this feature and mention your office location. Clients and job seekers alike will be able to find your office without hassle.
6. Publish corporate photos
90% of professionals in the Middle East are attracted to companies that offer a fun work environment and a unique corporate culture, according to the Bayt.com poll, ‘
What Makes a Company an Attractive Place to Work?’. By sharing pictures of employees, office activities, company events and celebrations, job seekers can get a taste of what it would be like to work for your organization. Any pictures you share are compiled in a gallery and can be revisited at any time.
7. Attract followers by sending customized mailers
Build an audience for your company page by sending targeted mailers to relevant users on Bayt.com. This mailer will recommend your company page and invite users to start following your profile. Through this customized mailer you not only gain more followers but also market your brand to the relevant audience in a cost-effective way.
8. Get features as a ‘Recommended Company to Follow’
Besides the amazing features listed above, once your Premium Company Profile is set up, it’s promoted on various sections of Bayt.com as a ‘Recommended Company to Follow’. This recommendation helps drive more traffic to your company page and gains you more followers.
9. Send a weekly digest to your followers
All recent activities on your company page are automatically compiled and shared with your followers in the form of a weekly digest. This digest is directly sent to the email inbox of all followers. The digest is a summary of the company’s recent activities. It’s a great way to keep your company page fresh in the minds of your followers.
10. Promote your Bayt.com Company Profile on Bayt.com Specialties
Bayt.com Specialties is our in-house social platform where like-minded individuals come together through intelligent conversation. The Premium Company Profile gives you the chance to promote any recent activities on your company page in the Specialties newsfeed, displayed to your followers. This promotional feature helps you get noticed by employers and job seekers while engaging with peers and experts within their industry.
*According to the Bayt.com '
What Makes a Company an Attractive Place to Work?‘ poll, February 2014.
