Marketing Executive
Full-time
Company Description
, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
Job Description
PLANNING & CAMPAIGN MANAGEMENT
Work with marketing manager to deliver inbound and outbound marketing campaigns and event websites in line with strategic objectives.
Build operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers).
Ensure all tracking templates and reports are place (as per Informa guidelines).
Develop relationships with media, association, industry partners and social media influencers and develop agreements in line with campaign objectives.
As directed by the marketing manager, execute all requirements within the finance process from start to finish (including onboarding vendors, raising POs, processing invoices and maintaining budget trackers).
With the overview of the Marketing Manager, manage social media channels, including creation of content calendars, designing posts, creation of captions in English and Arabic, scheduling posts and community management.
Execute all required website updates in both English & Arabic.
Develop collateral (email, print, digital) as per the marketing plan in both English & Arabic, as per the marketing content calendar, to engage and convert relevant audiences.
Become part of a culture of testing and metrics-driven decision making in the team.
ANALYSIS & INSIGHT
As directed by the Marketing Manager, work with the Digital Marketing Manager to monitor website performance, social media performance, campaign performance, commercial marketing metrics, and produce relevant and timely reports.
Share relevant insights with Marketing Manager to drive revenues or pursue new opportunities.
Analyse and report trends over time and use these insights to build more effective campaigns.
Work with internal teams to ensure data governance and data management policies are adhered to.
Provide pre-agreed reports during and post campaign to monitor channel effectiveness and ROI.
Use recommended campaign analytics dashboards daily to monitor performance.
Become part of a culture of testing and metrics-driven decision making in the team.
Create case studies for all campaigns and share case studies with the Marketing Manager.
MARKETING EXECUTION
Identify target universe and key segments within target universe for usage in campaigns.
Send timely, relevant communications through designated mix of channels and optimise the effectiveness of these channels.
Monitor and adjust campaign activity based on performance metrics.
Work with content marketers to deliver Content Calendar through designated channels (email marketing, social media, digital marketing, direct mail etc.)
Build, maintain and optimise product websites and work with internal support teams to make advancements and maximise conversion from the sites.
Manage and format any external files for import into the Informa database or fulfilment purposes.
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Informa standards.
MARKETING INNOVATION
Monitor and share new trends and techniques in both consumer and B2B marketing.
Introduce new channels/techniques as appropriate for the industry/campaign and work with the Digital Marketing Manager/Commercial Marketing Manager to monitor performance.
Qualifications
Minimum Education Level
Educated to degree level or equivalent.
Background Knowledge, Skills & Experience
Ideally a Bahraini national but must be an Arabic speaker. High level of proficiency in English and Arabic equally is required with the ability to translate fluently between the two languages verbally and in writing. Analytical and questioning mindset. Highly creative with excellent copy writing and visual marketing skills. Fast learner and committed to personal development and growth. Deadline and target driven. Experience of using email marketing platforms. Experience of working with databases and data selection/management software. Experience of working with CMS platforms (but coding knowledge not required). Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others). Understanding & experience of digital (PPC, SEO, online advertising) and direct marketing. Database development and growth including segmentation / advanced targeting. Building relationships with partners and stakeholders. Experience of working in a pressurised environment. Good verbal and written communication skills. Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, Excel.
Desirable
Experience of using marketing automation technology (preferably Eloqua). Experience of managing social media through scheduling platforms such as Sprout Social or Hootesuite etc. And experience of social media listening and sentiment analysis. Formal business/marketing higher education qualification. Experience of Adobe Experience Manager. Events marketing experience.
Additional Information
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at
Our benefits include: -
Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks Time out: 30 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year Broader impact: take up to four days per year to volunteer Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves A comprehensive company funded private medical insurance with optical and dental coverage Strong wellbeing support through EAP assistance, access to mental health first aiders, and access to health apps and more Recognition for great work, with global awards and kudos programmes As an international company, the chance to collaborate with teams around the world
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills .and experience listed, we welcome your application. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed.
As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how
