Manage all online activities in relation to traffic acquisition, sales, conversion and a/b testing and reporting.
· Develop and implement ecommerce strategies in order to improve website performance.
· Work with developers to improve website.
· Work with the sales and marketing team to plan and develop digital media in order to improve quality and traffic acquisition.
· Research market in order to discover new trends and technologies in order to improve website performance.
· Analyze various data in order to deliver data driven strategies to deliver top performance and achieve KPI’s and objectives.
· Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media.
· Develop content calendar and oversee website uploads and landing pages development.
· Responsible for all online activities for company and marketplace.
· Provide analytic reports of online sales, performance, speed test, customer feedback, and sale trends.