Content Strategy Development: Collaborate with the marketing team to develop and execute content strategies that align with overall brand goals.
Content Creation: Produce a wide variety of content types including blog posts, articles, social media posts, video scripts, infographics, and more.
Brand Consistency: Ensure that all content maintains a consistent tone, style, and messaging across platforms.
Multimedia Production: Work with designers, videographers, and photographers to create visually compelling content that supports written copy.
SEO Optimization: Conduct keyword research and integrate SEO best practices to maximize the reach of content.
Audience Engagement: Monitor engagement metrics and adjust content strategies to improve audience interaction and retention.
Content Calendar Management: Develop and maintain a content calendar that aligns with product launches, campaigns, and seasonal events.
Team Collaboration: Work closely with other departments such as marketing, sales, and product teams to ensure content supports wider business objectives.
Leadership: Mentor junior content creators, providing feedback and guidance to foster growth.
6+ years of experience in content creation, with a focus on digital platforms.
Strong portfolio showcasing a variety of content (written, video, social, etc.).
Expertise in SEO best practices and tools like Google Analytics, SEMrush, or Ahrefs.
Proficiency in content management systems (CMS) like WordPress, HubSpot, or similar.
Experience with multimedia editing tools (Adobe Creative Suite, Canva, etc.).
Strong writing, editing, and proofreading skills with a keen eye for detail.
Ability to work independently and manage multiple projects simultaneously.
Bachelor's degree in Marketing, Communications, Journalism, or a related field (preferred).
Experience in content marketing or copywriting for a tech or eCommerce company (preferred).
Knowledge of social media trends and platform algorithms (preferred).
Experience with email marketing platforms (Mailchimp, ConvertKit, etc (preferred).
“(Preference for those who have worked in the field of restaurant)”
Benefits:
Competitive salary and performance-based incentives.
Opportunities for professional growth in a dynamic work environment.
Contribution to shaping the digital strategy of a holding company with multiple brands