Location Tizi Ouzou, Tizi Ouzou Province, Algeria
Objectives and tasks:
Take charge of sales budget realization of its products in the sectors entrusted to him, to achieve the national objective assigned to the team in compliance with the AstraZeneca strategy, the provisions of the regulations, the medical ethics and the charter of the medical examination applicable.
Role and responsibilities:
Organization and management of work:
Evaluate the interest of each member of the medical profession for the products in their portfolio. Use all the data made available to it (IMS, internal tools etc.) and those resulting from its own research (direct investigation with HCP's interlocutors), deduce a prospecting target according to the company's strategies, propose sectoral action plans to ensure the achievement of objectives, periodically assess the deviations from forecasts / achievements and propose the necessary adjustments.
Apply the marketing strategy in each of the sectors or regions that are attached to him, for each product for which he is responsible.
Apply the orientations and recommendations defined by the structure or department in charge of marketing strategy and / or medical promotion.
Segment objectively and rationally target health professionals in each sector that has been assigned to them according to the methodology recommended by AstraZeneca NEMAG to qualitatively optimize their professional performance.
Discuss and validate with his supervisor a sectoral tour plan which considers the following elements:
• Targeting and correct selection of
Pharmacist (potential, type of activity)
• Respect of visit frequencies
• Compliance with the coverage rate for each of the targets
• Compliance with the promotion order established within the product portfolio for which he is responsible
At the level of the sectors assigned to him, he must:
• Carry out medical visits to
pharmacist according to a tour plan validated by his supervisor in order to develop the adoption of his products for the benefit of patients and to achieve the set objectives.
• Determine precise objectives for each visit and ensure the availability of the means he will need during the visits.
• Report and exploit all existing opportunities that can enhance the brand image of the range of products for which he is responsible, in all sectors assigned to him as part of his professional activities
• Can react quickly, calmly and professionally to any problem directly or indirectly related to the brand image of the product or of AstraZeneca in general.
• Be in competitive intelligence to have a permanent overview of the ins and outs of the pharmaceutical local market.
• Update your doctor files and data relating to your activity.
• Perform requested reporting operations on Veeva
• Planning visits for the coming week (s)
• Enter visits and send every day in the CRM available
• Organize promotional meetings (RLM, ROM).
• Manage the budgets allocated for promotional actions
Methodical and thoughtful management of the medical examination:
Apply good medical promotion practices, to this end, he must:
• Prepare for the visit, define and adjust a visit objective specific to each pharmacist included in the tour plan by integrating the information collected from Medical Reps colleagues.
• During visits, provide their interlocutor with quality information, consistent with the training and instructions received, likely to arouse their interest and enable them to correctly prescribe laboratory products.
• Deliver messages relating to the promoted products in line with the visit objective and known information on the doctor's needs
• Personalize their professional practice (listening, argumentation, use of media, etc.) according to the doctor's personality, their therapeutic choices, sales statistics in their sector and any other data at their disposal (pharmacy, IMS, etc.)
• Ensure the follow-up of the medical examination carried out and note the constructive information not covered during the visit to answer it during the next visits.
• Collect, analyze and regularly update quantitative and qualitative data related to its activity (update of listings, laboratory and competition actions, environmental data, etc.)
• Formalize his medical examination by sending his activity reports in time and filling in his doctor's files, which must be kept up to date.
• A tour plan is established beforehand at the start of each visit cycle by the medical information delegate, who must be followed. This tour plan must be continuously analyzed in order to define the various intervention levers that will allow it to qualitatively improve its customer portfolio.
• Relationship with health professionals
Demonstrate professionalism by transmitting, among other things, quality information related to:
• To the products for which he is responsible
• The pathology (s) supported by its range of products
• AstraZeneca strategic orientations.
be ethical, respectable and professional towards healthcare professionals, peers or colleagues and superiors.
Develop and maintain good relations with all health professionals, whether they are listed in the sectors or regions that are assigned to them or not.
Firmly respect the values of the company (We follow the science, We Put Patient first, We do the Right thing, We Play to win & We are Entrepreneurial) through commitment and exemplary behavior.
Education, Qualifications, Skills and Experience:
• Up to 3 years of relevant professional experience, showcasing strong skills and industry knowledge.
• Level of higher education required (Doctor, Dentist, Veterinary Pharmacist or Biologist), commercial or scientific training being a plus.
• Knowledge of the pharmaceutical and therapeutic environment.
• Mastery of communication techniques
• Knowledge of regulations related to the pharmaceutical environment (medical promotion, advertising, and pharmacovigilance...)
• Use of computer tools (internet, office automation, MS)
• The practice of technical English (computer and scientific) would be a plus.
• Ability to work with and through others
• Ability to build and nurture relationships
• Genuine interest in the pharmaceutical business
• Pleasant contact, Empathy, Respect for others, Consensual Spirit
• Fast pace of work, Ability to react quickly
• Internal and external customer orientation.
• oriented towards the results,
• Be honest and trustworthy,
• Can learn in action,
• Know how to commute,
• Business and negotiation acumen
• Gifted for interpersonal communication.
• Ability to facilitate meetings
• Sense of organization, Sense of precision
• Rigor, Respect of the instructions
• Effective and compelling communication
• Sense of listening, Ability to adapt to various interlocutors
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.
Transcript
My role right now as we build out our anifrolumab sales team is really selling AstraZeneca. We have a lot of talented people raising their hand, asking to join this sales team for good reason. We have a great product that will ultimately help patients but more than that, we have a great company and a great company culture that every candidate that I talked to when they do their research, they always come back and
