Multi channel engagement Manager(MENA)

Danone MENA is looking for a highly dynamic Multi channel engagement Manager (MENA) for its Specialized Nutrition Business in the Middle East and North Africa region to be based in Algier, Algeria

Key Responsibilities:

• Support the vision of creating a best-in-class Specialized Nutrition (SN) MCE organization, considering the diversity of HCPs and the entire SN brand portfolio across MENA markets 
• Create and implement strategies, initiatives, and action plans for optimal deployment, impact, and measurement of key owned and paid channels within a multi-channel context 
• Provide pilot and scale-up engagement solutions, including paid social media, search, objective-based advertising, retargeting audiences, account-based marketing, and brand lift studies, rep-triggered digital initiatives
•  Translate global guidelines into local strategies, focusing on rep-triggered channels, medical events digitization, and paid and earned digital channels 
• Identify partnerships, projects, and key developments based on local and global needs, challenges, and strategic priorities, coordinating with cross-functional teams 
• Support local teams with guidance to build annual MCE plans, map and prioritize touchpoints based on channel potential, customer preferences, benchmarks, and competitor analysis 
• Foster collaboration and best practices sharing between countries and teams, leveraging external insights and industry trends to strengthen the MCE model 
• Set the technical foundation for the HCP digital journey 
• Coordinate with brand teams to optimize content and format for maximal engagement

Candidate Profile:

To be successful in this role Cross Functional Coordination and leadership is required. Also the ability to move from insights/analytics to actions/recommendations and helicopter view across multiple areas/categories and across all regions.

• 3-6 years of experience in marketing roles within the healthcare/pharmacy industry, successfully activating medical plans/events 
• Strong industry/trends knowledge to identify opportunities to optimize the MCE approach and performance 
• Result-driven, applying test and learn principles with local and global teams to meet evolving customer needs and expectations
• Ability to navigate the different dynamics of all MENA markets and understand the different needs across them
• Strong stakeholder management skills to drive internal MCE transformation
• Fluent in Arabic, French, and English, both written and spoken