Our client is a dynamic platform dedicated to delivering impactful and strategic solutions for publishers. They are seeking a proactive Marketing Generalist to assist with various marketing functions, focusing on PPC and digital ad placements, as well as organic social campaigns. This role is ideal for someone who thrives in a scrappy startup environment and is eager to learn and take on new challenges.
Location:
Fully-remote (Work from home), 9 AM - 5 PM EST
Key Responsibilities:
PPC and Digital Ad Placements: Manage digital ad placements, particularly on Google Ads and Meta. Execute and optimize PPC campaigns autonomously with strategic support from the company.
Organic Social Campaigns: Assist in creating and executing social media campaigns on platforms such as LinkedIn and Meta to enhance brand awareness and engagement within a B2B context.
Email Marketing: Contribute to email marketing efforts, including drafting and scheduling campaigns using various ESPs (e.g., HubSpot). Familiarity with email marketing practices is a plus.
Customer Journey Understanding: Help develop customer journey maps to improve user experience and engagement based on insights and performance data.
Keyword Research: Support keyword research initiatives to enhance search engine visibility and inform ad targeting.
Client-Centric Approach: Maintain a focus on client needs, ensuring that marketing activities align with client objectives and deliver positive outcomes.
What Success Looks Like:
Effective PPC Campaigns: Successfully execute and optimize PPC campaigns, driving positive brand impact and demonstrating autonomy in your approach.
Engaging Social Media Presence: Assist in developing and implementing social media campaigns that resonate with target audiences and enhance brand presence.
Supportive Email Marketing: Help maintain and improve email marketing efforts, contributing to increased engagement and customer satisfaction.
Qualifications:
Marketing Experience: 1-2 years of hands-on experience in various marketing areas, particularly in PPC and digital advertising. Some familiarity with organic social campaigns is beneficial.
PPC Knowledge: Basic understanding of PPC strategies and digital ad placements, with a willingness to take the initiative and lead these efforts.
Social Media Skills: Experience or knowledge of social media campaign execution, especially in a B2B context.
Email Marketing Exposure: Some experience with email marketing platforms and practices.
Fluent English: Strong verbal and written communication skills in English.
Startup Mindset: A proactive, scrappy attitude, with a passion for learning and challenging yourself in a fast-paced environment.
Organizational Skills: Hands-on approach to managing timelines and budgets.
Opportunity: If you are a proactive, hands-on marketing professional with a passion for executing impactful marketing strategies, we would love to hear from you.
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