الوصف الوظيفي
Objet de la mission : / Job PurposeCreation, management and distribution of digital content.The content is used to create a link with its audience (doctors) by meeting their needs, requirements and ambitions. Thus, the CGL Content Factry coordintor no longer thinks of the creation, management and distribution of digital content only in terms of visibility and productivity, but also in terms of consistency with the brand image and of course constructive contribution (added value) for the person to whom it is addressed.Activités principales : / Key Responsibilities :EP content management by consolidating a coherent editorial plan and bringing together all cross therapeutic areas assetsDesign and implement a robust content production process, ensuring an end-to-end content production approachInteract continuously with the different stakeholders and Customer Growth Leads to coordinate the execution of the content production planManage the external relationship with production agencies to produce the content, ensure its technical quality level and, in the final stage, activate it on the chosen channelsActivation of content on certain channels by ensuring their referencingSet up a content quality certification process in line with Sanofi requirements and quality standards.Manage the content lifecycle across different internal systems (Promomat, ...)Use content monitoring/tracking systems to analyze content performanceBe a force for proposition, propose new ideas to attract the attention of the audience, such as new content formats.Take advantage of the use of the Global Content Factory for all therapeutic areas and specialties.Formation / Expérience professionnelle nécessaireBachelor’s degree, master degree in marketing, digital marketingMedical background highly recommendedProduct management and marketing, highly recommended,Customer facing roles highly recommended.Condition (s) particulière (s) d’exerciceLanguage skill: French / EnglishPursue progress, discover extraordinaryBetter is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!
