Omnichannel Manager

The way the world works, engages, and interacts is changing rapidly. That is why we, as Novo Nordisk, are continuously developing the way we engage with our customers and stakeholders across the world. Bringing a customer-centric focus and data-driven mindset, join a global pharmaceutical leader to drive a transformational journey. Seize the opportunity and become our new Omnichannel Manager! This role is based in Istanbul, Türkiye, and directly reports to Senior Director, Digital & Customer Excellence.

The position
As Omnichannel Manager you will be responsible for developing and evolving orchestrated customer engagement strategies and tactics to support medical and commercial HCP engagement objectives. You will also collaborate closely across a matrixed organization to identify, design, deliver, and reinforce best practices for superior customer engagement. You will also lead the development and implementation of the ecosystem to drive adoption of digital customer engagement tools.
Additional core responsibilities: 
•    Gathering, analysing continuous intelligence on the product’s performance, customer insights, and opportunities, providing regular market updates including competitor analysis, assessment of market trends, forecasts, and prescription data and create insights based on learnings from previous projects and proactively seek ways of understanding customer preferences, using insights to generate new, innovative ideas to engage customers.
•    Leveraging your expertise in digital marketing, integrating online and offline channels to deliver seamless and personalized experiences while collaborating cross-functionally to drive brand awareness, customer engagement, and sales growth.
•    Developing and implementing omnichannel marketing strategies to promote pharmaceutical products and services. Manage digital marketing campaigns across multiple platforms, including email, social media, websites, and mobile apps.
•    Creating innovative digital tactics as self-detailer, content-hub, creative display ads, interactive leave behinds, defining the tactics in line with strategic focus for the portfolio management. Oversee the development of compelling content and creative assets that resonate with target audiences and utilizing data analytics and customer insights to optimize channel performance and enhance the customer journey.
•    Staying abreast of industry trends, emerging technologies, and regulatory requirements to drive innovation and compliance. Contributing/ participating in the activities, discussions, and meetings of other products and/or therapy areas for the purpose of sharing better practices, planning, and solution-finding. 
 

Qualifications
You have a master’s degree or other relevant commercial academic background in business administration, economics (i.e. Marketing), or engineering preferably with specialisation towards digital and/or customer facing engagements. You have at least 6 years of experience and working with an international environment in your previous work history is a strong preference. You have excellent command over both written and spoken English and Turkish. We expect you have following qualifications:
•    Professional working experience related to orchestrated omnichannel and digital marketing mix. 
•   Knowledge of omnichannel engagement tools and methods (e.g. designing customer journeys, building and launching digital campaigns, remote electronic consent collection, rolling out rep-triggered emails, building and maintaining customer web portals)
•    Proven track record of developing and executing successful omnichannel marketing campaigns.
•    Excellent communication and stakeholder management skills including ability to build relationships at different levels
•    Have strong business drive with customer centricity, business acumen and commercial mindset
•    Excellent analytical capability and an ability to synthesize insights, create focus, and eagerness to learn influence the organization to move forward
•    Ability to manage multiple projects simultaneously and prioritize workload to meet business deadlines
•    Ability to turn complex information into simple and compelling messages. 
As an individual, you are enthusiastic to create impact and drive change independently and proactively. Having a solid knowledge on additional platforms would be considered a plus: Adobe Experience Cloud, Salesforce.com, PowerBI, Figma, Social Media platforms.
 

About the department
Digital and Customer Excellence department consists of Commercial Excellence and Omni-Channel Engagement functions within high performing and experienced professionals. Digital and Customer Excellence team drive the overall affiliate Digital and Customer Engagement strategy, own and improve the programs that enhance overall customer engagement & experience designed accordance with Novo Nordisk Türkiye ‘s strategies and business objectives. 

Working at Novo Nordisk
Novo Nordisk is its people. We know that life is anything but linear and balancing what is important at different stages of our career is never easy. That’s why we make room for diverse life situations, always putting people first. We value our employees for the unique skills they bring to the table, and we work continuously to bring out the best in them. Working at Novo Nordisk is working toward something bigger than ourselves, and it’s a collective effort. Novo Nordisk relies on the joint potential and collaboration of its more than 63,400 employees. Together, we go further. Together, we’re life changing.

Contact
To submit your application, please upload your CV and motivational letter online (click on Apply and follow the instructions). 

Deadline
22 May 2024
 

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. 

At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.