Social Media Specialist

Urgently looking for a social media specialist will be responsible for brand communication of consumers and business engagement efforts across all social media platforms for the company. You have to ensure that the content and conversations taking place in our online communities reflect the individual brand voice, as well as collective company image. The ideal candidate will be responsible for monitoring conversations and managing replies, content planning, and day-to-day management of our social support channels.

Your Responsibilities

• Leverage social media platforms (Facebook, Instagram, Pinterest, YouTube, LinkedIn, Snapchat, etc.) to communicate brand stories
• Assist in the development of social media strategies and tactics, including developing campaign briefs, brand building initiatives, influencer programs, channel budget, best practices to accelerate performance, and identify new opportunities
• Respond to comments and customer queries in a timely manner following a standardized protocol
• Conduct daily social listening and monitoring of our brand portfolio and competition
• Analyze and report on ROIs, competitive research, social trends, and data to optimize ongoing campaigns and to apply learnings to future campaigns
• Work closely with external influencer agencies to set brand expectations, obtain and review content, and report results
• Assist in developing and executing bold, innovative social media campaigns in conjunction with the marketing and media team
• Attend events, photoshoots, and more to capture live and static content for digital platforms