Job Description
1. Strategic Planning:
- Develop and implement comprehensive marketing strategies aligned with the overall business objectives.
- Conduct market research to identify opportunities, trends, and potential threats.
- Analyze competitors and market conditions to adjust strategies accordingly.
2. Team Leadership:
- Lead and mentor a team of marketing professionals, providing guidance and support.
- Foster a collaborative and innovative work environment.
- Allocate resources effectively to achieve marketing goals.
3. Campaign Management:
- Plan and execute integrated marketing campaigns across various channels (digital, traditional, social media, etc.).
- Monitor and analyze campaign performance, adjusting strategies for optimization.
- Ensure campaigns are aligned with the brand identity and messaging.
4. Brand Management:
- Manage and enhance the company's brand image and reputation.
- Develop and enforce brand guidelines.
- Ensure consistency in branding across all marketing channels.
5. Digital Marketing:
- Oversee digital marketing initiatives, including SEO, SEM, email marketing, and social media.
- Stay updated on digital marketing trends and implement innovative approaches.
- Utilize analytics tools to measure and report on digital marketing performance.
6. Budget Management:
- Develop and manage the marketing budget.
- Allocate resources efficiently to maximize ROI.
- Provide regular budget reports to senior management.
7. Cross-functional Collaboration:
- Collaborate with other departments such as sales, product development, and customer service to ensure a cohesive approach.
- Communicate marketing initiatives and gather input from other teams. Manager – Marketing
8. Data Analysis:
- Utilize data and analytics to make informed decisions.
- Monitor key performance indicators (KPIs) and adjust strategies based on data insights.
- Implement A/B testing to optimize marketing campaigns.
9. Public Relations:
- Develop and maintain relationships with media outlets and key industry influencers.
- Oversee the creation and distribution of press releases.
- Manage crisis communication if necessary.
10. Event Management:
- Plan and execute events, such as product launches, trade shows, and promotional activities.
- Coordinate logistics and collaborate with relevant teams for successful event execution.
11. Reporting and Analytics:
- Generate regular reports on marketing performance, providing insights and recommendations.
- Utilize analytics tools to track and measure the effectiveness of various marketing initiatives.
12. Compliance:
- Ensure marketing activities comply with relevant laws and regulations.
- Stay informed about industry standards and best practices.
Job Details
- Job Location
- Pakistan
- Company Industry
- Other Business Support Services
- Company Type
- Unspecified
- Employment Type
- Unspecified
- Monthly Salary Range
- Unspecified
- Number of Vacancies
- Unspecified