Job Description
*About Us:*
Dragon Wear Company is a leading factory catering to both business-to-business (B2B) and business-to-consumer (B2C) markets. With a diverse portfolio of brands, including our esteemed Katjie baby wear brand specialized in producing high-quality clothing for infants.
*Position: Marketing and Sales Specialist*
*Location: Alexandria/Egypt*
*Our standard working hours Saturday to Thursday, from 9:00 AM to 5:00 PM.
*Responsibilities:*
- Develop and execute strategic marketing plans to generate leads and drive sales growth, including a detailed monthly marketing plan.
- Conduct market research to analyze trends, customer behavior, and competitor activities to inform marketing strategies.
- Define target audience segments and tailor messaging and tactics accordingly.
- Choose appropriate marketing channels, including social media, email marketing, content marketing, and PPC advertising.
- Create engaging content and themed campaigns tied to relevant events or holidays.
- Create compelling content for reels on social media platforms to increase brand awareness and engagement.
- Lead moderation and customer service efforts, ensuring timely and effective responses to inquiries and maintaining a positive brand image
- Set budget allocations and allocate resources for marketing initiatives.
- Implement tactics according to the planned schedule and monitor performance using analytics tools.
- Understand customer needs, provide support materials, and ensure alignment between marketing efforts and sales objectives.
- Analyze marketing and sales data to track performance, identify trends, and make data-driven recommendations for continuous improvement.
- Marketing Plan:
- Develop and maintain a detailed monthly marketing plan, including objectives, target audience segmentation, channel selection, content creation, budget allocation, and performance monitoring.
- Create engaging content for reels on social media platforms to showcase the brand and increase audience engagement.
- Communicate marketing plan progress and findings to relevant stakeholders and provide recommendations for continuous improvement.
Job Details
- Job Location
- Alexandria Egypt
- Company Industry
- Marketing
- Company Type
- Unspecified
- Job Role
- Sales
- Employment Type
- Full Time Employee
- Monthly Salary Range
- Unspecified
- Number of Vacancies
- 1