What you will do
Marketing Strategy
• Support the marketing strategy and activation plan for your brands across each region
• Understand brand guidelines and objectives to drive in the GCC market
• Liaise and work with your brand’s HQ on the full year marketing strategy and its execution ensuring a good flow of communication, continuous alignment, good organization and excellent execution
• Define all campaign objectives, assess results, and share findings and feedback to our internal team and brand HQs
• Manage creative briefs, development, and execution of all your brand activations with our partner agencies in collaboration with our brand HQs
• Coordinate all in-store and mall activations with key stakeholders and ensure all deliverables are met and elements are supplied on time
• Coordinate with key stakeholders our promotional calendar including our Al Futtaim Blue Rewards offers
• Build and manage your brand’s budget, ensuring close monitoring of all expenses and ensure you stay within the allocated budgets
• Manage quarterly competitive reviews regarding collections, pricing, marketing/digital activities, or any new noteworthy initiatives
• Ensure all campaign details are shared internally within the fashion division on a regular basis as well as campaign results
• Manage all purchase orders for all our activities and update budget tracker accordingly
Digital
• Support our paid and earned digital strategy working closely with your brand’s HQ team, our performance marketing team, and our local agencies
• Support regional digital campaigns including content strategy, its conceptualization, coordination with our agencies, shoot production, and content delivery
• In line with brand guidelines, localise campaigns and communication to connect with GCC demographic
• Share detailed and well-organized briefs with our agencies and brand HQs for an efficient flow of work and communication
• Work closely with our e-commerce team to drive brand awareness and traffic to our websites
• Ensure digital budget is outlined and well managed for each campaign
• Share campaign results and digital performance based on pre-set objectives internally and with our brand HQ teams regularly
PR and Events
• Assist our agencies with all PR management, borrowings for influencer campaigns, and gifting creations
• Facilitate the process of providing relevant loan products to journalists for media coverage with proper documentations of item details in coordination with store
• Manage all brand events with agencies supporting them every step of the event development process and execution in a timely and organized manner
• Share recaps internally and with our brand HQs following each event to showcase an overview of the event and its digital impact
Required skills to be successful
• Digital & PR experience a must
• Must be organized, thorough, with a great ability to multi-task
• Be flexible, collaborative, and organized
• Have a great analytical and strategic mindset and be able to draw conclusions and share recommendations
• Demonstrate creativity and outside the box thinking
• Have a great knowledge of the market and competitive landscape to influence
• Be proactive, efficient and know how to multi-task
• Be solution oriented
• Strong oral & communication skills in English – Arabic is a plus
What equips you for the role
Minimum Qualifications:
Graduate degree in marketing or equivalent
Minimum Experience and Knowledge:
2-3 years
Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates. Structured into six divisions; automotive, retail, electronics, engineering and technology, real estate, financial services and general services, Al-Futtaim operates through more than 60 companies and maintains a decentralised approach, giving individual businesses flexibility and versatility to maintain a competitive stance. Employing in excess of 20,000 people across the UAE, Bahrain, Kuwait, Qatar, Oman, Egypt, Syria, Pakistan, Singapore and Europe, this approach benefits employees, providing a clearly defined work culture where individuals are empowered with authority and responsibility for their work. The success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sector.
اطلب مساعدة الخبراء لكتابة سيرة ذاتية مميزة.