Position Overview:
We are seeking a highly motivated and detail-oriented individual to join our marketing team as a Marketing Lead Development Specialist. As the Marketing Lead Development Specialist, you will play a critical role in the success of our marketing campaigns by qualifying leads and ensuring a smooth handoff to the sales team. You will be responsible for assessing the quality and potential of marketing-generated leads to maximize conversion rates and revenue growth, for nurturing potential leads and for expanding our customer database.
If you have a strong analytical mindset, excellent communication skills, and a passion for driving business growth, this role is perfect for you.
If you are passionate about driving marketing success, possess outstanding analytical skills, have a strong customer mindset, and thrive in a fast-paced environment, we would love to hear from you. Join our team as a Marketing Lead Development Specialist and contribute to our continued growth and success.
Good Knowledge of MS Excel or any other BI tool will be preferable.
Basic Product Knowledge to guarantee correct product selection is made.
Other duties may be assigned as required by the business need.
Responsibility – In order of priority
Measure of performance
Qualify leads for our Medical, Industrial and Life Science Divisions, while managing our lead qualification outsourcing strategy.
4-hour follow-up on all Web inquiries
24-hour follow-up on all leads
Execute online chat as well as direct phone/email from website (If applicable)
Website conversion rate. Lead qualification delivery rate using SFDC report
Ensure that each valued sales lead and/or product inquiry that Leica Microsystems North America receives is properly entered into our database in a timely fashion and with complete and accurate information.
Positive feedback from sales team on contact quality
Establish and maintain proper reporting to Sales Reps and Management to lay the groundwork for expeditious follow-up.
Requested reports delivered on time
Assist Market Managers in the measurement of marketing return on investment (ROI) using the automated reports built around Salesforce.com.
Requested reports delivered on time
Ensure all Marketing events which deliver customer inquiries are properly entered and managed in the global CRM system; particularly the diverse eMarketing modes we deploy.
% events entered on time
All eMarketing modes tracked as separate events
Continuous improvement of the existing processes surrounding Marketing lead qualification, while customizing the process for each sales division per their requirements.
Standard Work updated within 2 days of changes
Install, manage and continuously improve lead capture systems to improve inbound data quality; specifically electronic lead retrieval systems for our trade show events.
eLead system set-up and deployed for all marketing trade shows and events
Consult with Market Managers and Global eMarketing Manager to ensure marketing campaigns deliver content-rich, sales ready opportunities.
Decreasing time-to-entry for leads received
Optimize the hard copy and soft copy literature fulfillment process; specifically focusing on outsourcing of hard copy brochures and managing our vendor.
Reduction of in-house processing time
Performance within budget of partner
Professional Experience
b) Education
c) Language
d) Travel (required estimated % of time)
a) Internal
b) External
Leica Microsystems
Leica Microsystems is a world leader in microscopes and scientific instruments. Founded as a family business in the nineteenth century, the company’s history was marked by unparalleled innovation on its way to becoming a global enterprise.
Its historically close cooperation with the scientific community is the key to Leica Microsystems’ tradition of innovation, which draws on users’ ideas and creates solutions tailored to their requirements. At the global level, Leica Microsystems is organized in three divisions, all of which are among the leaders in their respective fields: the Life Science Division, Industry Division, and Medical Division.
Leica Microsystems has five manufacturing facilities in four countries, with sales and service organizations in 20 countries. The company is headquartered in Wetzlar, Germany.
Danaher
Danaher Corporation is one of the most remarkable success stories in the Fortune 500. In addition to Leica, Danaher owns some of the world’s leading industrial brands - products that span the most demanding applications in the world. Currently over 50 companies and 60,000 employees around the globe are working together challenging each other to take this success even further. Our joint quest does not only increase chance of success, it also fosters an environment in which a global career path is encouraged and limited only by your talent, capacity and ambitions.
Physical Demands: Must be necessary to perform the “essential functions” of the job.
Activity Amount of Time Spent Performing Activity
None
Up to 1/3
1/3 to 2/3
2/3 or more
Job Duty if more than “None”
Stand
Walk
X
Sit
X
Computer Work
Use hands to finger, handle or touch
X
To type and use phone
Reach above shoulders
X
Climb or balance
X
Stoop, kneel, crouch, or crawl
X
Talk or hear
X
Communication
Taste or smell
X
Use foot/feet to operate machine
X
Lift:
Up to 10 lbs.
X
Light office equipment/files
Up to 25 lbs.
X
Up to 50 lbs.
X
Up to 100 lbs.
X
More than 100 lbs.
X
Tools & Equipment Used: Must be necessary to perform the “essential functions” of the job.
Tools & Equipment Amount of Time Used
Up to 1/3
1/3 to 2/3
2/3 and more
Job Duty
Computer
X
Enter lead information, update database
Calculator
X
Phone
X
Vision Requirements: (Check all that apply.) Must be necessary to perform the “essential functions” of the job.
___x__ Close Vision (clear vision at 20 inches or less)
______ Distance Vision (clear vision at 20 feet or more)
___x__ Color Vision (ability to identify and distinguish colors)
_____ Peripheral Vision (ability to observe an area that can be seen up and down or to the left and right while eyes are fixed on a given point)
_____ Depth Perception (three-dimensional vision, ability to judge distances and spatial relationships)
___x__ Ability to Adjust Focus (ability to adjust the eye to bring an object into sharp focus)
_____ None (No special vision requirements)
Describe the specific job duties that require the physical demands selected above.
Data entry, reading documents
Work Environment:
Condition Amount of Time Exposed
None
Up to 1/3
1/3 to 2/3
2/3 or more
Job Duty if more than “None”
Wet, humid conditions (non-weather)
X
Work near moving mechanical parts
X
Work in high, precarious places
X
Fumes or airborne particles
X
Toxic or caustic chemicals
X
Outdoor weather conditions
X
Extreme cold
X
Risk of electrical shock
X
Work with explosives
X
Risk of radiation
X
Vibration
X
Risk of injury by ________________
X
Noise:
Very Quiet
X
Quiet
X
Moderate Noise
X
Office Environment
Loud Noise
X
Very Loud Noise
X
Job Qualifications: (ADA Compliance – No information needs to be completed for this section.)
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed on this job description are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what’s next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit www.danaher.com.
At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
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